KRVE
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| City of license | Brusly, Louisiana |
|---|---|
| Broadcast area | Baton Rouge |
| Branding | 96.1 THE RIVER |
| Slogan | LITE ROCK, LESS TALK |
| Frequency |
96.1 MHz (also on HD Radio) 96.1 HD-2: 80s-90s Hits |
| First air date | August 18, 1989 (as KIEZ) |
| Format | Adult Contemporary |
| ERP | 50,000 watts |
| HAAT | 137.0 meters |
| Class | C2 |
| Facility ID | 40866 |
| Transmitter coordinates | 30°29′37.00″N 91°0′19.00″W / 30.4936111°N 91.0052778°W |
| Callsign meaning | K RiVEr (a reference to the nearby Mississippi River) |
| Former callsigns | KIEZ (1989-1991) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC.) |
| Webcast | |
| Website | 961theriver.com |
KRVE (Lite Rock 96.1 the River) is an Adult Contemporary outlet serving the Baton Rouge area. The iHeartMedia, Inc. station broadcasts at 96.1 MHz with an ERP of 50 kW and is licensed to Brusly, Louisiana. Its current slogan is "Lite Rock, Less Talk." Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange and its transmitter is in Greenwell Springs, Louisiana.
KRVE is the home station for the syndicated morning drive show "Murphy, Sam and Jodi". [1]
History
The station was originally at 96.3 and changed its frequency and format in 1991. The call letters were previously owned by a Portuguese language FM radio station (now country music station KRTY) in San Jose, California. The station was assigned the call letters KIEZ on 1989-08-18. On 1991-07-15, the station changed its call sign to the current KRVE.[2]
References
- ↑ ":: 225BatonRouge.com :: On the air". 225BatonRouge.com.
- ↑ "KRVE Call Sign History". United States Federal Communications Commission, audio division.
External links
- The River's website
- Query the FCC's FM station database for KRVE
- Radio-Locator information on KRVE
- Query Nielsen Audio's FM station database for KRVE
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