KNEV

KNEV
City of license Reno, Nevada
Broadcast area Reno, Nevada
Branding Magic 95.5
Slogan Today's Hits and Yesterday's Favorites
Frequency 95.5 MHz
Translator(s) 99.3 K257AX (Battle Mountain)
First air date December 25, 1953
Format Lite Rock
ERP 60,000 watts
HAAT 695 meters
Class C
Facility ID 11244
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KBUL-FM, KKOH, KWYL
Webcast Listen Live
Website magic95.com

KNEV is a commercial radio station located in Reno, Nevada, broadcasting on 95.5 FM. KNEV airs a Lite Rock music format branded as "Magic 95.5". The station rebroadcasts on translator K257AX at 99.3 FM in Battle Mountain, Nevada.

History

KNEV is the longest continuously operating FM station in the state of Nevada, having signed on Christmas Day 1953. Since its original air date in 1953, KNEV has maintained its original call sign and frequency. KNEV was originally an easy listening station during the daytime and classical after 6 PM and all day on Sundays and remained that way for many years. In 1992, the station was relaunched as "Magic 95", with a soft adult contemporary format, and would compete with crosstown station KRNO (Sunny 106.9).

In 1995, the station shifted towards a hot AC format, while retaining the "Magic" branding. The 70s songs were dropped from the playlist as the station focused on hits from the 1980s and 90s.

In 2001, Magic rebranded as "Mix 95.5" and became an adult top 40 station.

In November 2004, the station flipped to an all-Christmas format and brought back the "Magic" branding. On December 26, the station adopted a mainstream adult contemporary format.

Magic 95.5 currently airs a Lite Rock format, which is composed of newer artists such as Coldplay, Rob Thomas, Taylor Swift, Nickelback, P!nk, Katy Perry, Kelly Clarkson, and Michael Bublé along with artists from the 80s and 90s to include the Goo Goo Dolls, U2, Madonna, Dave Matthews Band, Alanis Morissette, and Jewel.

External links

Coordinates: 39°15′32″N 119°42′18″W / 39.259°N 119.705°W