KDLW

For the Los Alamos, New Mexico radio station that held the call sign KDLW at 106.7 FM from 2011 to 2013, see KAGM.
For the Belen, New Mexico radio station that held the call sign KDLW at 97.7 FM from 2007 to 2011, see KLVO (FM).
KDLW
City of license Los Lunas, New Mexico
Broadcast area Albuquerque, New Mexico
Branding Z 106-3
Slogan Hit Music Now
Frequency 106.3 MHz
First air date 1992 (as KZPY)
Format Mainstream Top 40
ERP 100,000 watts
HAAT 261 meters
Class C1
Facility ID 51762
Callsign meaning WiLD former brand on 97.7 spelled backwards
Former callsigns KZPY (1990-1995)
KDNR (1995-1997)
KYLZ (1997-2005)
KAGM (2005-2013)
Owner American General Media
Sister stations KABG, KAGM, KHFM, KLVO, KARS
Webcast Listen Live
Website z1063.com

KDLW is a commercial radio station located in Los Lunas, New Mexico, broadcasting to the Albuquerque, New Mexico area on 106.3 FM. KDLW airs a Mainstream Top 40 music format branded as "Z 106-3".

The format was launched on April 1, 2013, as a successor to the former "OMG! Radio" that aired from 2009-2011 on 97.7 and on 106.7 from 2011-2013. The "OMG!" airstaff, however, were not moved to the new station, which had been running jockless for the first year. Local personalities include Ashley V, Rico Rich and k-dawg.

106.3 broadcasts a full powered signal from a site near Los Lunas and covers Albuquerque from the south, and also serves communities in Valencia County and Central New Mexico.

History

Z-Rock

In the Spring of 1992, 106.3 FM signed on as KZPY FM. It was an affiliate of the "Z-Rock" network, and aired an active rock format.

Rhythm Driven 106-3

In January 1995, 106.3 flipped to a "Dance and Romance" format with the calls KDNR. The format would become CHR-Dance, branded as "Rhythm Driven 106-3" a few months later. The station was owned by Crescent Communications, which also owned KSOL (now KYLD), which would also become the sister format to the new format "WILD 106", which in the Bay Area would be known as "Wild 107-7". The station was sold to American General Media in 1997 shortly after changing formats to Rhythmic Top 40.

Wild 106

In the summer of 1997, 106.3 took the calls KYLZ-FM, which were transferred from San Francisco and using the same moniker and format as "Wild 107-7", simulcast in the South Bay on 99.1 (now KSQL). The new station was branded as "Wild 106", and went head-to-head with KKSS, which had been very popular with local youth for much of the 1990s. The two stations would often be in a fierce battle for hip-hop listeners over the next seven years. KKSS had shifted to mainstream top 40 in early 2001, making KYLZ the lone rhythmic contemporary station for nearly two years. However, KKSS returned to rhythmic in late 2002 after changing ownership, putting the two stations in direct competition once again with KKSS eventually reclaiming the top spot in the format. In late 2004, American General Media had opted to challenge the markets' top rated station 770 KKOB (AM) after morning host Larry Ahrens had signed with the company. 106.3 was selected as the station to house the new news and talk format; therefore, "Wild 106" came to an end in February 2005. "Wild" was revived in December 2007 as KDLW on 97.7 FM, but had not been an effective competitor with KKSS as KYLZ was. After 106.3 launched a new hip-hop format in July 2009, Wild 97.7 became known as OMG! Radio on August 24, 2009 with a mainstream top 40 format.

Talk FM

In March 2005, 106.3 became KAGM with a news and talk format that started with the departure of Larry Ahrens from top rated 770 KKOB (AM) in December 2004. Ahrens had been KKOB's morning show host for nearly 25 years. He had soon signed with American General Media with the intent of challenging his former station. Other local hosts who would be featured on KAGM were Dianne Anderson, who had just left her TV news anchor job at KOAT. She would host an afternoon talk show on 106.3, later joined by her husband Mark Mathis. The late afternoon "drive time" featured Chris Jackson, who was 770 KKOB's afternoon host during the late 1990s. Jackson co-hosted the show with Phil "The Bean" Sisneros. Sisneros was formerly the longtime morning show host on KKOB-FM until late 2002, at the time of that station's switch to mainstream top 40. National talk radio hosts Glenn Beck and Rusty Humphries originally filled the midday and nighttime slots, but the station had numerous line-up changes during its run. However, the station achieved low Arbitron ratings and appeared to have little or no impact on KKOB-AM. In 2006, Jackson and Sisneros were let go and replaced with a couple of previously unknown hosts, while Dianne Anderson joined Larry Ahrens in the morning shift, but later returned to television, taking a new anchor job at KRQE. The format ended on September 29, 2006, replaced with a temporary simulcast of sister station KZNM's Spanish-language oldies format.

The Range

KAGM signed on with a classic country format on October 4, 2006. It used "The Range" branding that two other stations had previously used in recent years. The earlier versions of "The Range" had decent 12+ Arbitron ratings, but did not last for very long.

"The Range" branding was originally used in Albuquerque on KKRG-FM when Simmons media launched a classic country station on the 101.3 FM frequency in December 2001. After a little less than a year, Simmons had sold the station, along with four other FM stations, to Hispanic Broadcasting (now Univision Radio) and changed the format to Regional Mexican. The Range got another shot in April 2004 on the 105.1 frequency, but in March 2006, Univision dropped The Range in favor of its "Recuerdo" Mexican Oldies format.

Power 106-3

On July 20, 2009, KAGM flipped formats to Rhythmic CHR and adopted the "Power 106" moniker. With this move, AGM had two Rhythmic outlets in the same radio market, the other being KDLW; this arrangement lasted until August 2009, when it switched directions to Top 40/CHR. "Power" plays a Rhythmic format of today's hits, but also with some "Old School R&B & Hip Hop", mixed in similar to what KSYU was. They also have attacked rival KKSS over their claim of who actually plays "Hip-Hop & R&B," calling them a "Hip-Pop" station. As of July 2012, "Power" has begun to mix more urban material into their library.

On March 28, 2013, it was announced that Power 106 was moving from 106.3 to 106.7. This occurred on April 1, 2013 at 8 AM. The 106.7 frequency covers Albuquerque from the north and makes this station available in Santa Fe and northern New Mexico. The new branding is "Power 106.7". [1]

Z106.3

At 8 AM (MDT) on April 1, 2013, KAGM took over KDLW's Top 40/CHR format and relaunched it as "Z106.3, Hit Music Now." However, despite a banner on its webpage leading up to the switchover, KDLW did not do any announcements or promotions towards the switch, and in the hours before, they were running jockless. Even after the switch to 106.3, the website was still under construction and its Facebook page went blank. This would spark a comment from Lance Venta of "Radio Insight" by criticizing the owners for executing a poorly planned idea and deceiving the listeners by not using advantage of the social media in the days leading up to the switch.[2] On April 4, 2013, the station changed its call sign to the current KDLW. For three months after the launch, the station had no social media presence and its webpage only featured a white background with standard lettering with a link to its web stream. The station continued to run sweepers telling "Power" listeners to tune in to 106.7 for many months. In early July 2013, it has updated its webpage and revived the "OMG!" Facebook page with the updated logo.

Format history


Former logo


References

  1. ↑ http://radioinsight.com/blog/headlines/81384/omg-power-makes-a-move-in-albuquerque/
  2. ↑ "How Not To Handle A Format Change" by Lance Venta from Radio Insight (April 2, 2013)

External links

Coordinates: 34°47′56″N 106°49′01″W / 34.799°N 106.817°W