KDDB

KDDB
City of license Waipahu, Hawaii
Broadcast area Honolulu
Branding 102.7 Da Bomb
Slogan "All The Hits Now"
Frequency 102.7 MHz
First air date 1990
Format Rhythmic Contemporary
ERP 61,000 watts
HAAT 577 meters
Class C
Facility ID 38244
Transmitter coordinates 21°23′49.0″N 158°05′58.0″W / 21.396944°N 158.099444°W
Callsign meaning Hawaiian slang for "Its The Bomb!", meaning great or awesome
Former callsigns KDEO (1990–1998)
KKHN (1998–2000)
Owner Ohana Broadcast Company, LLC
Webcast Listen Live
Website www.1027dabomb.net

KDDB (102.7 FM), also known as 102.7 Da Bomb, is a Rhythmic Top 40 station licensed to Waipahu, Hawaii and serves the Honolulu radio market. The Ohana Broadcast Company, LLC station is known as "102.7 Da Bomb". It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of two Rhythmic Top 40 outlets in the Honolulu market, the competition being KPHW. It also transmits on Oceanic Time Warner Cable digital channel 854 for the entire state of Hawaii.[1]

History

Early years

The station debuted in 1990 as Country outlet KDEO. But by 1991, it flipped to an eclectic freeform format as "Radio Free Hawai'i", which proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts). Due to the FCC relaxing its rules on local frequency ownership, the frequency was sold in March 1997. Loew Broadcasting, the owner of the frequency, based on recommendations from a mainland consulting firm, had changed the format to classic rock for about six months from 1994–1995. This format was not popular and Radio Free Hawai'i returned to the air.

Cool 102.7/Double K Country

By 1997, new owners dropped the format for Adult R&B as "Cool 102.7". However it didn't attract listeners or ratings, and in 1998 it returned to Country as KKHN, "Double K Country".

102.7 Da Bomb

On November 17, 2000, at 3:00pm that format went away (again) when the owners moved KQMQ-FM's Rhythmic Top 40 format to the frequency. After stunting with a loop of The Gap Band's song You Dropped a Bomb on Me, it then relaunched as "102.7 Da Bomb", before playing the first song was "What's Your Fantasy" by Ludacris. In the late 2000, the calls were changed to KDDB. At first, KDDB, like most other Rhythmic start-ups, had featured Hip-Hop as a core component of the playlist, only to scale back on the genre after KIKI and KQMQ both flipped formats, along with the changing taste in its listeners and embracing other musical genres, including the EDM culture. Although their slogan boast "All The Hits Now!," the station's playlist features a broad-based direction with a unique blend of current Rhythmic Pop/Dance hits. The station is currently owned by Ohana Broadcasting and programmed under direction of Ohana Director of Programming Rick Thomas.

In the media

In a December 1983 episode of Magnum, P.I. titled "The Look", the 102.7 MHz frequency was used as the home of the fictitious KTDE, "K-Tide". The plot revolved around a female disc jockey at that radio station. In reality, the 102.7 MHz frequency was dark at that time, as were all FM frequencies above 97.5 MHz (KPOI, now KHCM-FM).

References

  1. ↑ Digital Cable Program Guide / Lineups - Oceanic Time Warner Cable (accessed March 20, 2011)

External links