Jumia

JUMIA
Industry Retail, Ecommerce
Founded 2012
Founders Tunde Kehinde
Raphael Afaedor
Headquarters Lagos, Nigeria
Key people
  • Jeremy Hodara
  • Sacha Poignonnec
  • Leonard Stiegeler
Products
Number of employees
 1000
Website www.jumia.com.ng

JUMIA is a Nigerian online shopping site for a wide range of electronics, fashion, home appliances and kid’s items. The business was founded in 2012 by a team that included Jeremy Hodara, Sacha Poignonnec, Tunde Kehinde, Raphael Afaedor, and Leonard Stiegeler,[1][2][3] with funding from Rocket Internet. As of 2015, Jumia has warehouses in eight other countries, including: Egypt, Morocco, Kenya, Cote d'Ivoire, Uganda, Ghana, Cameroon and the United Kingdom.[4]

History

JUMIA is an e-commerce startup with an aim to mimic Amazon’s success by delivering a wide range of items, from toys to generators across the African continent.[5] Shortly after the startup of the business in Nigeria, JUMIA launched warehouses in four other growing countries which include: Egypt, Morocco, Kenya and Cote d'Ivoire.[6] In 2013, the business received $35 million in Series B funding from Millicom to contribute towards its expansion in its domestic market and the move into a new 90,000 square foot warehouse located in Lagos.[7] JUMIA finished a great year in 2013 by winning the title of the Best New Retail Launch.[8] In 2014, Jumia extended its services to Uganda enabling people to shop online and have products delivered to this region.[9] In October 2012, JUMIA Egypt announced its partnership with Mobinil, an Egyptian telecommunication company. The partnership agreement consists of four main rules which include: Mobinil providing JUMIA offices and staff with the latest mobile technology solutions specifically tailored for their business needs, JUMIA's provision of Mobinil with products and services to each of the 140 retail stores spread all across Egypt, JUMIA offering products of Mobinil to their customers, and JUMIA offering special rewards for Mobinil customers through the use of a loyalty program.[10] On 26 August 2013, JUMIA launched a mobile application that enables customers to make purchases on the online store from anywhere. The mobile application offers a selection of 50,000 products.[11] Jumia's most notable competitors are Konga in Nigeria and Souq in Egypt. In both countries, all three online retailers compete for online shoppers through competitive prices and targeted marketing. This has partly led to the launch of price aggregators such as Yaoota.com to guide users through the increasing number of online products.

Products and services

JUMIA’s product categories include:

Awards

References

[1]

External links

  1. ↑ Exclusive Online Shopping Experience on JUMIA >> http://unclenaira.com/?p=1157