Joseph Sitt

Joseph J. Sitt
Born 1964 (age 5051)
Residence Brooklyn
Nationality United States
Ethnicity Jewish
Occupation Real Estate Developer
Known for Founder of Ashley Stewart
Founder and President of Thor Equities
Spouse(s) Betty Dayan
Children Five

Joseph J. Sitt (born 1964) is an American real estate investor, founder of the retail chain Ashley Stewart, and founder of Thor Equities.

Early life and education

Sitt was born in 1964 near Coney Island, Brooklyn[1] to a Syrian Jewish family.[2][3] Sitt began working at a young age in flea market booths at the Aqueduct and Roosevelt racetrack parking lots in the New York City area. At age 11 Sitt became interested in Real Estate when he became bothered by the lack of retail available when his only choice at the time was to go to Manhattan to get an Atari computer because he couldn't get it in Brooklyn. This eventually lead Sitt to study business at New York University's Stern School of Business where he both received his B.S and in 1986 founded Thor Equities before graduating from business school.[1]

Career

He picked the name Thor for the company name because he was an avid Thor comic book fan and thought it would fit his "concept of being the protector of the cities."[1] His first investment was a property sold at tax auction in the on East Tremont Avenue in the Bronx, a chronically under served retail area, where he built a one-story retail structure with money from "family, friends, roommates, parents of roommates.".[1] He proceeded to secure national retailers Rite Aid Pharmacy and Payless Shoes after convincing them of the value of this location.[4]

Ashley Stewart in Roxbury, Massachusetts

From Sitt’s early realization of the retail gap that left broad swathes of inner city consumers largely underserved by major retailers, Sitt founded Ashley Stewart (a name inspired by Laura Ashley and Martha Stewart) in 1991 which sold modern and fashionable plus-size clothing to African American women.[1] Each Ashley Stewart store hired from within the community and the company was recognized by President Clinton for its large contribution to the nation’s innovative Welfare to Work program.[5] Ashley Stewart quickly grew to over 380 stores in more than 100 cities which prompted many national retailers to follow suit and helped change the urban retail landscape.[1][5] Sitt was also partial owner and managed the Children’s Place kids clothing chain, as well as Marianne Stores, a retail outlet specializing in clothing for Latina women.[5] As business boomed, Sitt sold his interest in 2000 to concentrate on urban real estate through his company Thor Equities.[1]

In 2004, Sitt was profiled by Crains in its annual "40 Under 40" article, which reported that he had a 6,000,000-square-foot (560,000 m2) portfolio worth nearly $750 million.[4]

Personal life

Sitt is married and has four sons and a daughter. He lives in Brooklyn. Sitt is a founding member of the The Sephardic Community Alliance.[6]

References