Joacim "Twin" Persson

Joacim Persson
Birth name Joacim Bo Persson
Born April 17, 1971
Örebro, Sweden
Genres
Occupation(s) Songwriter, Producer, Remixer, Entreprenour. Founder of Auddly (non executive)
Years active 1995–present
Associated acts Max Martin, Björn Ulvaes, Tokio Hotel, John Legend, Kelly Clarkson, Ryan Tedder, David Foster, Ash Pournouri
Website auddly.com

Joacim Bo Persson a.k.a. TWIN (born April 17, 1971) is a Swedish songwriter, producer, music publisher, entreprenour and one of the founders of Auddly, a venture between Niclas Molinder, Max Martin and Björn Ulvaeus (ABBA). Joacim Persson has been writing and producing songs for platinum-selling artists such as John Legend, Kelly Clarkson, Kylie Minogue, Lady Gaga, Jonas Brothers, Tokio Hotel, Mary J. Blige, Willow Smith, Iyaz, Miley Cyrus, Selena Gomez, Armin Van Buren, Charice, Ashley Tisdale, Robyn and Jamiroquai.

Career

Persson was born and raised in Örebro, Sweden. He started out as a guitarist in a local rock band called Fallen Angel. The band signed a deal to German record label Massacre records when Persson was 18, releasing their first album titled Faith Fails. At 22 Persson formed his second band, Waving Corn, the band signed to Roadrunner Records in Holland. After the release of their album Tearsurf the band decided to split up after 3 years of intense tourning over Europe. During the recording of Tearsurf, Persson met engineer Niclas Molinder at the studio Eagle One, and together they formed a new production team called: TWIN.

Twin

In the beginning Persson and Molinder focused on club remixes and quickly scored a No. 1 dance hit with "La Fiesta" in Holland. The duo then kept delivering remixes for artists such as Jamiroquai, Jennifer Brown, Robyn, Sophie Ellis Bextor, Kylie Minogue. TWIN later signed a deal with Zomba Jive as DJ/producers. As part of this agreement, they released the successful singles "A New Day" and "Electrified Love."

Songwriting

Perssons songwriting collaborations include names such as David Foster, Ryan Tedder, Kara DioGuardi, etc. Persson has been rewarded with more than 40 Gold and Platinum records

"Twin" production and writing credits

Mary J. Blige, Miley Cyrus,Lady Gaga, Kylie Minogue, Jonas Brothers, Jamiroquai, Iyaz, Zendaya, Robyn, Armin Van Buren, Tokio Hotel ,Selena Gomez, Willow Smith, Bridgit Mendler, Ashley Tisdale, Marlon Roudette, S Club 8, Cheetah Girls, Sophie Ellis Bextor, Aura Dione, Adel Tawil. 2raumwohnung, Holly Valance, Gloria Gaynor, Snap, Tynisha Keli, Charice, Marlon Roudette, Camp Rock,Amber, China Anne McClain, Girlicious, Starstruck, Belinda, V Factory, No Angels, Samantha Mumba, Heidi Montag, Agnes. Darin, Mandy Capristo, Play, Austin & Ally, Lemonade Mouth, Javine, Bratz, Paulina Rubio, Preluders among many others.

Entrepreneur

In 2012 Persson founded Auddly, a company founded and co-owned by Joacim Persson, Niclas Molinder, Max Martin, Ash Pournouri & Björn Ulvaeus from ABBA. Auddly is a web-based music service set to be launched in 2015.

Discography

Production and remix credits

References

    [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

    1. ↑ Steffen Hung. "Joacim Persson". Hitparade.ch. Retrieved 2015-03-29.
    2. ↑ "Joacim Persson ••• Top Songs as Writer ••• Music VF, US & UK hits charts". Musicvf.com. Retrieved 2015-03-29.
    3. ↑ "Bridgit Mendler - Artists - American Top 40 With Ryan Seacrest". At40.com. Retrieved 2015-03-29.
    4. ↑ "Joacim Persson Credits - ARTISTdirect Music". Artistdirect.com. Retrieved 2015-03-29.
    5. ↑ Steffen Hung. "Joacim Persson". Swedishcharts.com. Retrieved 2015-03-29.
    6. ↑ "Articles - Myx | Your Choice. Your Music". Myxph.com. 2015-03-25. Retrieved 2015-03-29.
    7. ↑ "Soundtrack to Disney Channel Original Movie The Cheetah Girls One World Set for Release...". Reuters.com. 2008-08-06. Retrieved 2015-03-29.
    8. ↑ "Fallen Angel (Swe) • Swedish Hard and Heavy Encyclopedia". Fwoshm.com. 2013-10-06. Retrieved 2015-03-29.
    9. ↑ "A.N.T. Farm (soundtrack)". Shaba.co. Retrieved 2015-03-29.
    10. ↑ "Kelly Clarkson and John Legend made a cover of ”Run, Run, Run” by Tokio Hotel!". Tokiohotelcanada.com. Retrieved 2015-03-29.