Jewelpet Universe

The fictional world surrounding the Sanrio/Sega Toys franchise Jewelpet is composed of three worlds: Jewel Land, Sweetsland and the Human World (Or Rare Rare). Each of these worlds coexist with each other within each series and also focuses extensively on the Jewelpets and Sweetspets. Magic and Alchemy is the main theme and is commonly used through the franchise's run, and terms involving magicians and mythical creatures are also used in the series canon.

Locations

There are three worlds in the franchise and the anime and each coexist with each other.

Jewel Land

Jewel Land (ジュエルランド, Jueru Rando) is the homeworld of the Jewelpets and the great magicians. Jewel land itself is a continent that is part of the Jewel Planet located somewhere beyond the solar system, as evidenced by Kira Deco and Twinkle. The magical place where all Jewelpets study magic and be friends with their fellow humans and magicians. It is entirely made of jewels and stardust^[1] filled with colored trees, magical gemstone bushes and crystals and the whole geography is full of fields, mountains and towns. Magic and Alchemy is the main education in Jewel Land.

Depending on each series, Jewel Land has a few notable spots and places in the whole world. The notable places is the Magic Academy, where all Jewelpets (and humans in training) attend Magic Classes to study magic and alchemy, the Strawberry Cafe, a famous spot where Jewelpets get together for some special occasions and the Jewel Tower, on which the Four Great Witches of Jewel Land and Jewelina live.

Another interesting location in Jewel Land prior to Twinkle is its Orbital Rings outside the planet, which are composed of several jewels. In the Orbital Ring lies the forbidden weapon called the Battest, which was sealed in the Orbital Rings due to the powerful Dark Magic it contains and how it almost destroyed Jewel Land. Sunshine has another interesting spot called the Sunshine Academy where both Jewelpets and Humans study as well as the dormitory for them to stay with. Another place in Jewel Land prior to Kira Deco, called Jewel Town is where all Jewelpets live peacefully in the course of the series. Happiness introduced another area exclusive to the anime called the Jewel Academy as well, on where humans attend school and the Jewelpet Cafe, where Ruby and her friends work to get Magic Gems.

Sweetsland

Sweetsland (スウィーツランド, Suwītsurando) is an Island Nation located far from the seas of Jewel Land, somewhere in the Jewel Planet. The whole place is themed with sweets and pastries and everything in this place is made of confectionery and pastries. Government in this place is depended on Monarchy and is ruled by a King and Queen. Sweetsland is also the home to the Sweetspets, animal creatures named after sweets.

Human World

The Human World (人間界, Ningenkai) is the world where all Human Beings or Rare Rare (レアレア, Rea rea) live. The Human World is actually to this present day, Earth and is unaware of the existence of both Jewel Land and Sweetsland. In each series however, only a few humans who has Jewelpets know of the existence of both worlds and also both the Jewelpets and the Sweetspets. In the Twinkle Anime, the human world is referred by the Jewel-Landians as the Rare Rare World. The term Rare Rare is Jewel-Landian for anything human-related, and everyone in Jewel Land referrer to the humans in this word and terms, especially the high class magicians of the Magic Academy. The name Rare Rare Drops comes from this term.

Jewelpets

Magic

Jewel Flash

Jewel Flash (ジュエルフラッシュ, Jueru furasshu) is a special magic spell that is cast by a Jewelpet using its respective Jewel Eye. Each Jewelpets has their own version of Jewel Flash and has their own attributes and strengths, depending on which Jewel they represents. The Jewelpets use this magic to use special spells or synchronize with their human partners, as seen in Twinkle. From Sunshine onwards, the Jewelpets must use their Jewel Pods to use this magic.

A variation of the Jewel Flash, called Sweets Flash (スウィーツフラッシュ, Suwītsu furasshu) also exist. This is mainly used by the Sweetspets for casting magic but the execution is different, as seen in Kira Deco for example, Sakuran must use her Jewel Necklace to cast it.

Dark Magic

Dark Magic (ダーク魔法, Dāku mahō) is the Magic that Diana, Dian and Coal practice. For Diana, it lowers the person's fortune and determination for the Jewelpet in its Jewel Form to come out, while Dian's used to Manipulate other Jewelpets to do his bidding. This is a Forbidden type of magic that no Jewelpet practices in Jewel Land, as it causes nothing but disaster and despair to whoever uses it. However for Coal, he uses dark magic to summon dark clouds which can be used to manipulate people or for offensive purposes.

In Sunshine, the Dark Magic is a living entity in which its goal is to plunge Jewel Land into darkness and eternal winter. This is shown to its several attempts to actually freeze the world and also possess someone who is pure, as shown in Episode 47 where Sapphie is possessed by the Dark Magic and later by Jewelina.

Classes

In the first season of Jewelpet, each of the representing characters was assigned to magical classes, in which having their magic cast successfully varies. They are divided into four classes.

Acrylic Class (アクリル級, Akuriru-kyū)

Jewelpets who were in this class had a 0–50% chance that their magic would be successful when cast. This is sometimes considered a beginning class for some Jewelpets. One Jewelpet goes to this class.

Glass Class (グラス級, Gurasu-kyū)

Jewelpets who were in this class had a 50% chance that their magic would be successful when cast. This is sometimes considered an intermediate class for some Jewelpets. Most of the Jewelpets had this class of magic.

Crystal Class (クリスタル級, Kurisutaru-kyū)

Jewelpets who were in this class had a 100% chance that their magic would be successful when cast. This is sometimes considered an advanced class for some Jewelpets and sometimes been rumored that their magic was far superior than the Acrylic Class.

Super Crystal Class (スーパークリスタル級, Sūpā Kurisutaru-kyū)

This class is similar to Crystal Class but to an extent that someone can summon the legendary Jewelpet Opal. Only one Jewelpet has this class of magic.

Attributes

A Jewelpet's magic attribute is divided into four, each of them corresponds to each Jewelpet's Jewel Eyes and there is a setting to which magic with different characteristics can be practiced respectively. This follows the character of each attribute.

Red attribute Magical Red (赤属性：マジカルレッド, Aka zokusei: Majikaru reddo)

Magic that manipulates fire can be practiced in this category. Jewelpets who have red, pink, brown, orange or yellow Jewel Eyes have this kind of ability. Ruby and Garnet's magic is an example of it.

Green attribute Magical Green (緑属性：マジカルグリーン, Midori zokusei: Majikaru gurīn)

Magic that manipulates plants and transformation can be practiced. Jewelpets who have green or teal Jewel Eyes have this kind of ability. Peridot and Milky's magic goes to this list.

Blue attribute Magical Blue (青属性：マジカルブルー, Ao zokusei: Majikaru burū)

Magic that freely manipulates water and objects can be practiced. Jewelpets who have blue or purple Jewel Eyes have this kind of ability. Sapphie and Luna's magic are examples of the Magical Blue attribute.

Black attribute Magical Black (黒属性：マジカルブラック, Kuro zokusei: Majikaru burakku)

Fortune-telling and mysterious magic can be practiced. Jewelpets who have black or silver Jewel Eyes have this kind of ability. King and Labra's magic goes with this list.

Spells

Magical Spells and Incantations are one of the key points in the Anime Series. several magical words and terms were created for the characters for them to cast magic. Each of the magicians or Jewelpets must recite certain magical words to do some magic and all must master these in order to become a high class mage.

Magical Items

Jewel Pocketbook (ジュエル手帳, Jueru Techō)

The Jewel Pocketbook is a pink book-like item used to cast spells and identify the certain Jewelpets that Rinko and the gang encounter. The pocketbook can also detect dark magic close by. In the earlier Episodes, it was only used to awaken Jewelpets from their "Jewel Charm" state by saying the Magical word and the book casts a special spell to awaken them. There are 4 buttons in the Jewel Notebook when opened and each combination of buttons activates a certain feature or magic. Diana also possesses a darker version of the Jewel Pocketbook.

Jewel Charm (ジュエルチャーム, Jueru Chāmu)

A Jewel Charm is a special jewel from which the Jewelpets who were born with. Each Jewelpet has its own Jewel Charm and is considered their "sleeping" state after the magicians cast a special spell on them. The Jewelpets stay on that form until they are awakened by either Rinko or Diana.

In the second series, the Jewel Charm is considered a symbol of a Jewelpet's bond between its human partner and is used as a magical device by the people chosen by their Jewelpet partners. The caster needs to recite magical phrases to activate its magic, while it also changes the caster's costume in the process to increase its magical potential. In the third series, the Jewel Charm is where all the Jewelpets originally came and while summoning magic. However, after the magic is cast, the said Jewelpet must remain on its Jewel Charm form to recharge its strength.

Jewel Stick (ジュエルステッキ, Jueru Sutīkku)

The Jewel Stick is a magic wand and a rumored legendary weapon of Jewel Land that comes out only once every 1000 years when the Jewel Pocketbook and the Dark Jewel Pocketbook were combined together. It was once used by a legendary magician who restored Jewel Land torn by war using its magic. Because of its supreme power, misusing it would cause disasters if it falls into the hands of the wrong person. The stick chooses Rinko as its new user after it was unveiled to save everyone from a volcanic eruption by summoning Opal, the legendary Jewelpet.

Ruby, Garnet and Sappie also possessed the Jewel Stick only a smaller version with different colored ribbons to distinguish which Jewel Stick belongs to either the 3 main pets. When Rinko is using the Jewel Stick, she recites magical words to cast magic or to awaken a Jewelpet from their Jewel Charm state. Ruby, Garnet and Sapphie can also use the Jewel Stick to do magic or summon a Jewelpet in Jewel Land. But this can only be done when Ruby, Garnet and Sapphy were together. Three forms of the Jewel Stick exist: One by Rinko, the ones wielded by Ruby, Garnet and Sapphie (with color-coded ribbons on each) and another by Dian.

Jewel Pod (ジュエルポッド, Jueru Poddo)

The Jewel Pod is a touch-screen like device used by the Jewelpets in Jewelpet Twinkle. Its actually be used as a magical device which transports a Jewelpet into the Human World through a magical portal. It can even send a human and the Jewelpet into Jewel Land using the same transportation, but only through a computer. It can also freeze time, making the Jewelpet and its human partner have a good time in Jewel Land until they return to Earth. Several features of the Jewel Pot can be activated by touching it like a touch screen phone, which came handy on browsing spells, using a radar to find its human partner or another Jewelpet and stores magical items like the Rare Rare Drops and the Ble Ble Drops.

In Jewelpet Sunshine, the Jewel Pod retains its usefulness as a magical item for the students of Sunshine Academy, even for Jewelpets. The Jewel Pod is used as a normal smartphone as well as casting magic. Also, the Jewel Pod can also become its upgraded form, called the Jewel Pod Crystal (ジュエルポッドクリスタル, Jueru Poddo Kurisutaru), which allows the Jewelpets to do much powerful magic.

In Kira Deco, another incarnation of the Jewel Pod called Jewel Pod Diamond (ジュエルポッドダイアモンド, Jueru Poddo Daiamondo) appeared. The new version is been used by all Jewelpets in Jewel Land and each of them were decorated with jewels and other decorations, depending on the user. It also allows the user to use magic as well. The Kira Deco 5 also obtained their own version of the Jewel Pod Diamond, which now allows them to contact the Jewelpets and identify the Deco Stones. The students in Happiness uses this incarnation of the Jewel Pod.

In Happiness, the Jewelpets themselves use a new variant of the Jewel Pod called Jewel Pod Diamond Premium (ジュエルポッドダイアモンドプレミアム, Jueru Poddo Daiamondo Puremiamu), which is specially customized for each pet. Like the others, it can function as a cellphone and used to cast magic spells. Also in the series, another variant called the Jewel Music Pod (ジュエルミュージックポッド, Jueru Myūjikku Poddo) exists as well. This is used as a music player in the Jewelpet Cafe.

In Lady, both Jewelpets and the Petit Ladies use a new variant called the Jewel Pod Premium Heart (ジュエルポッドプレミアムハート, Jueru Poddo Puremiamu Hāto), used for communication with each other as well for the Petit Ladies, to cast magic along with their Jewelpet Partners to change their attire.

Rare Rare Drops (レアレアドロップ, Rea rea Doroppu)

The Rare Rare Drops are special candies taken by the Jewelpets to make them talk human language when they're in the Human World. It was one of the magical items stored in a heart-shaped jar and can be accessed using the Jewel Pod. Since the residents of Jewel Land have their own language, they use the drops so they can understand human speech.

Ble Ble Drops (ブレブレドロップ, Bure bure doroppu)

The Ble Ble Drops are special blue candies taken by both Jewelpets and humans to make them breathe underwater. It was one of the magical items stored in a conch shell-shaped jar and can be accessed using the Jewel Pod. However, the effects of the candies are temporary, only making them breathe underwater for only 3 hours, similar to Oxygen tanks.

Jewel Stones (ジュエルストーン, Jueru sutōn)

The Jewel Stones are magical jewels that the Jewel Star contestants obtain to distinguish their magical improvement in the Magic Academy. Each Jewel Stone is star-shapped has different colors and collecting them while studying in Jewel Land can level up their magic ranking as well as their Jewelpets. In addition, when 12 jewel stones were collected, the person is qualified for the Jewel Star Grand Prix by default.

Battest (バッデスト, Baddesuto)

The Battest is a forbidden tome with contains all the dark magic created from negative emotions of all human beings. According to legend, the dark magic has been sealed away into the book by Jewelina's powerful magic and been locked away, fearing that its power may cause destruction to both worlds. Rumors believed that the key to the item has been locked away in the forbidden room in the Old Schoolhouse, in which no Jewelpet nor human can enter. Both Yuma and Alma's birthmarks are considered keys on unlocking the key. According to Alma, the book resides in one of the orbital rings outside Jewel Land's atmosphere and its actually a sword filled with evil magic. Alma used the key with Angela's Jewel Charm to unlock the item.

The Battest is sealed again after the combined magical efforts of Akari, Miria, Sara, Leon, Nicola and their Jewelpets. However, all of its powers were transferred onto Alma during the Grand Prix Arc and is been unleashed during the Jewel Star Grand Prix. It was then sealed again with the powers of all the dezinens of Jewel Land.

Deco Stones (デコストーン, Deko sutōn)

The Deco Stones are magical stones that originated from the legendary Mirror Ball. Each Deco Stone varies in shape and size, having high magical powers to whoever obtains it, either good or evil. It has the ability to dispel black magic as it shines with infinite light. Ruby and her friends were collecting the said items to restore the Mirror Ball back to its original state. The Deco Stones themselves contains spirits guiding the heroes, giving them advice on where the find the remaining stones to revive Jewelina.

Morning Drop (モーニングドロップ, Mōningu doroppu)

The Morning Drop are special jewels used as decorations in Jewel Town. They were made from the morning dew all over Jewel Land and hardens into jewels before falling to the ground. Though they were not as shiny and lustrous as Deco Stones, they were also valuable to the Jewelpet's society all over Jewel Land.

Jewel Box (ジュエルボックス, Jueru bokkusu)

The Jewel Box is a small treasure box given to Ruby by Queen Jewelina in Happiness. Basically the box is used to store magical jewels called Magic Gems, which is created from the bond between both a human and a Jewelpet's heart. When the box is filled with enough Magic Gems, a miracle can happen. As an important item to the Jewelpets, it was safely guarded inside the Jewelpet Cafe. When the first batch of magic gems filled the Jewel Box in episode 21, the box upgraded and merge both the cafeteria and the Jewelpet Cafe together. Because of this, Jewelina made a new slot for the Jewel Box so it be filled with more Magic Jewels.

Magic Gems (魔法の宝石, Mahō no hōseki)

Special jewels that were created from the bond and friendship between a Jewelpet and a Human. These only appear when the pet's heart and a human's heart were linked together through their friendship, taking shape into different forms. Each Jewelpet has its own Magic Gem and they all have special magical properties that can be used to make the Jewelpet Cafe prosper. The gems needed to be stored inside the Jewel Box for safe keeping. However if the said Jewelpet and human argues or has conflict regarding their friendship, the gems lose their luster and becomes pitch black.

Magical Letterpen (マジカルレターペン, Majikaru retāpen)

A giant pen-like item used by both the Petit Ladies and the Directors of the Jewel Palace, the Magical Letterpen is used to convey special messages by running it on the special letter. These messages are directly projected through magic so they can hear the Ladies's next task or to hear their love ones cheering them up. For the Ladies training in the Jewel Palace, it's consider a symbol of their candidacy.

Other Terms

Bimyoda Triangle

The Bimyoda Triangle (ビミョーダ・トライアングル, Bimyōda toraianguru) is a forbidden place located on the Northeastern side of Jewel Land. It's a powerful place where it contains high amounts of dark magic and also where the Jewel Eight are lost before Dian obtained them.

Jewel Games

The Jewel Games (ジュエルゲーム, Jueru gēmu) is a forgotten tradition of the Jewelpets that started in ancient Jewel Land, on which magic is not yet known. There are two teams available and each team needs to beat on a certain Jewelpet, then a battle is done according to the rules. The winner can obtain the hoped one from the loser side. The Jewel Games were banned in Jewel Land after the Ancient Age, but only Diana and Dian knows how the rules and mechanics were done but with a few modifications:

The teams must bet on their certain Jewelpet or human who will compete.
The players must select a Battle Card. The battle card the player picked is how the battle will be done. For example, in episode 37, the Jewel Game battle is done is some sort of group dance idol performance, on which the most number of audience wins.
Magic is allowed to be used in the battle.

The Jewel Games were decided by the Judge, and he decides who wins or loses.

Dian Incident

The Dian Incident (ディアン事件, Dian jiken) are a series of events that are connected to both Jewel Land and the Human World during ancient times. Considered as the darkest incident in Jewel Land History, where Dian declared his rebellion against all human beings on how they mistreat them and leading to a lot of rebellions that causes grief in two worlds. The entire incident break the relationship between Earth and Jewel Land.

Jewel Star Grand Prix

The Jewel Star Grand Prix (ジュエルスターグランプリ, Jueru sutā guran puri) is a special contest when all of the contestants gather 12 Jewel Stones from their magical study in Jewel Land. The contestants compete in magical battle and the winner will obtain the title "Jewel Star", while giving her/him a magical crown that can grant three wishes to the winner. The first Jewel Star Grand Prix was first held inside Jewelina's Castle while the winner of the last Grand Prix is Judy and her Jewelpet Prase. Akari is the new winner of the Grand Prix and the holder of the Jewel Star title.

Jewel Star

The Jewel Star (ジュエルスター, Jueru sutā) is a title given to the winner of the Jewel Star Grand Prix. She/He will be blessed by Jewelina's magic, allowing the person to grant 3 wishes on anything they desire. The person who last became the Jewel Star is Judy and her Jewelpet Prase 12 years ago before Akari and Ruby met. Akari is the new holder of the Jewel Star title after she won the competition and saving Jewel Land from the Battest.

Mirror Ball

The Mirror Ball (ミラーボール, Mirā bōru) is a legendary item once used by Jewelina a long time ago. It existed in the legends of Jewel Land, where as explained by Sapphie, used as a Disco Ball. However until a meteor crashed into, it cracked and broke into several pieces. Its fragments, the Deco Stones, were scattered all over Jewel Land. In the end of the series, Ruby successfully collected all the Deco Stones and restored the Mirror Ball in its original form.

Red Moon

The Red Moon (赤い月, Akai tsuki) is an ominous phenomenon happening in the Happiness series. Jewelina explained the phenomenon happens when the moon starts to turn bright red and it'll cause unhappiness throughout Jewel Land. During the Red Moon, magic is greatly amplified, but people looking at it are hypnotized on doing something bad with no memory on what they did, like how Marie stole Ruby's Magic Gem in episode 10 and is blamed by Charlotte for it. The effects of the Red Moon can be dispelled through powerful magic but however, its magic become stronger and stronger for a longer period of time. In Episode 22, it is shown that the Red Moon can now possess Jewelpets.

Happiness

Happiness (ハッピネス, Happinesu) is an aura-like magic that came from positive emotions and love of humans and Jewelpets alike. This kind of aura is visible in a pinkish-color with hearts forming on it and is used to dispel the powerful effects of the Red Moon's ominous magic. It is revealed first in Episode 35 as the Aura that the small moon emits the aura, however it can be blocked by the Red Moon's magic. But the Happiness magic can be extracted by certain means in order to use it in some situations, leading to Sapphie to develop the Happiness Shot (ハッピネスショット, Happinesu Shotto) to extract Happiness and use it to cleanse someone who is infected by the Red Moon.

References

↑ Ruby Explained to Akari in the first Episode of Jewelpet Twinkle about the Geography of Jewel Land. It is also stated that it was magically created by Jewelina's blessing.