Janet L. Wolff

Janet L. Wolff (born February 21, 1920) was an American advertising executive who was a key figure at J. Walter Thompson Co. and William Esty & Co. She was the youngest vice president at JWT and led many clients into television advertising. Wolff was inducted into the Advertising Hall of Fame in 1998.[1]

Wolff's influential 1958 book What Makes Women Buy,[2] led to a number of other books, including co-authoring the Lifetrends series.

References

  1. ↑ Elliott, Stuart (October 16, 1998). 10 To Be Inducted Into Ad Hall of Fame. New York Times
  2. ↑ Wolff, Janet (1958). What Makes Women Buy McGraw Hill ASIN: B000BN3ZHG

External links

http://vineyardgazette.com/obituaries/2014/08/06/janet-wolff-advertising-pioneer-was-longtime-summer-resident