Jami (director)

Jami
Born Jamshed Mahmood Raza
Karachi, Pakistan
Residence Karachi, Pakistan
Alma mater Art Center College of Design
Occupation Film director
Years active 1998–present
Notable work O21, Moor
Religion Islam

Jamshed Mahmood Raza (born 16 August 1954), popularly known as Jami, is a film director from Pakistan.[1][2][3]

Early life

Jami, watching Star Wars in 1977, knew he was hooked to the passion of cinema, and he studied film at the Art Center College of Design in Pasadena in the United States. In 1998 returned to his home, Karachi and formed the production company azadfilm.

Career

Music director

Jami's directorial debut "Pal do Pal" changed the landscape for music videos in Pakistan. Since then he has done numerous award winning, critically acclaimed videos for pop bands and singers including Strings, Atif Aslam, Ali Zafar, Fusion - Shafqat Amanat Ali, Ali Azmat and Hadiqa Kiyani.

Commercials

Jami ventured into commercials in 2002 and there too carved a niche for him, making high impact ad films for some of the biggest brands in the country including Unilever, P&G, Nokia, Tang, Nestle, Sony Ericsson, Motorola and Standard Chartered Bank among many others

A strong portfolio spanning many styles, genres and techniques - Jami is a believer in purity and simplicity. His films are a reflection of his personality – sensitive, clear, cutting edge, experimental, creative and soulful – elevating reality to art.

Azaad Films

Jami is also the founder of Azad Film Company.

Direction

Music Videos

Song Singer
Bum Phata Ali Azmat
Dekhoonga Strings (band)
Ab Khud Kuch Karna Parega Strings (band) and Atif Aslam
Humsafar Strings (band)
Deewana Ali Azmat
Ek Baar Milo Hadiqa Kiyani
Anjane Strings (band)
Chaye Chaye Strings (band)

Films

Year Film Language Starring
2014 O21[4] Urdu, English Shaan Shahid, Ayub Khoso, Iman Ali
2015 Moor[5] Urdu Hameed Sheikh

See also

References

  1. ↑ "The techie film-maker". DAWN. 12 September 2013. Retrieved 22 December 2013.
  2. ↑ "Jami making a film". DAWN.com. Retrieved 29 August 2014.
  3. ↑ "About Jamshed Mahmood (Jami)". Herald by DAWN. Fahad Naveed. Retrieved 29 August 2014.
  4. ↑ "With Operation 021, dynamic mother-son duo explores new horizons". The Express Tribune (Sher Khan). 19 August 2013. Retrieved 29 August 2014.
  5. ↑ "Jami’s Moor highlights lost livelihood in Balochistan". The Express Tribune (Rafay Mahmood). 2 November 2013. Retrieved 29 August 2014.

External links