James Andrews (businessman)
James Andrews is an American marketing executive and speaker on pop culture and social media.
Career
Andrews worked as a Senior Director of Marketing at Columbia Records. He went on to hold the position of Executive Vice President of Marketing at Ecko Unlimited. Andrews created SoulPurpose.com. an online community and e-mail newsletter for the entertainment industry. He sold SoulPurpose.com to Urban Box Office (UBO) in the late 90s and joined UBO as Executive Vice President.[1]
Andrews recently held the position of Vice President/Director of the Interactive Communications Division of Ketchum, a global public relations firm.[2] During his time at Ketchum, Andrews created an industry controversy with his use of the micro-blogging platform, Twitter. The controversy was covered in multiple publications.[3][4]
Andrews has been featured in Wall Street Journal and Variety.[1] He appears on CNN as a commentator on the news and social media[5] and blogs for FastCompany.com.[6]
References
- ↑ 1.0 1.1 Variety - UBO ups Andrews to exec veep
- ↑ PR Week - Senior hires at Ketchum include James Andrews
- ↑ Ad Age - Ketchum employee sets off a tempest in a tweetpot
- ↑ PR Week - Ketchum employees' Tweet causes client controversy
- ↑ CNN - James Andrews talks to CNN's Don Lemon about the rise of social networks as news outlets
- ↑ FastCompany.com Blog - Socially Networked Content: Why TV & Film Need Social Media
Interviews
- CNN with Don Lemon: Racial assumptions in America after the arrest of Harvard professor Dr. Henry Gates, Jr. (July 2009)
- Interview from SxSW 2009 (March 2009)