Jacksonville Beach Sea Birds

The Jacksonville Beach Sea Birds were a short-lived minor league baseball team, located in Jacksonville Beach, Florida from 1952 until 1954. It was a member of the then-Class D Florida State League.

History

The businessmen who owned the team hoped that professional baseball would add still another source of entertainment for residents and tourists. Many residents loved the game and a few men could also fulfill their dream of becoming owners. Minor league teams seemed ubiquitous in Florida, the rest of the United States, and, even, Mexico and the Caribbean. The team was owned by the Greater Beaches Stadium, Inc and their home ball park, known as Municipal Stadium, was on South Penman south of Shetter Avenue, a little over a mile from the ocean. Although the focus was Jacksonville Beach, people in other contiguous communities, such as Ponte Vedra Beach, Neptune Beach, Atlantic Beach, and Mayport, also rooted for the team. The owners hired Red Treadway, a former New York Giants player as the Sea Birds' manager.

The Sea Birds finished the 1952 season with a 80-56 record, finishing second in the league behind the Palatka Azaleas. In the playoffs, the team finished second. However the Sea Birds had only drawn 23,210 people to their home games and lost money. The team was then sold to Julian Jackson and T.F. Cowart, who invested $50,000 into the team. The team finished in 5th place in the league standing in 1953, however the team's attendance issues continued, attracting just 17,785 patrons for the season. The Sea Birds played great baseball, however the Jacksonville baseball dollar was lost to the Jacksonville Braves and their star, Hank Aaron. One solution to the attendance problem at the beach was to hire some black players. However according to Hank Aaron, the Sea Birds tried to put black players on the team but the local Chamber of Commerce and the American Legion, felt that the patrons "would rather have an all-white team.”

By November 1, 1953, the Sea Birds' ownership they demanded concessions from the city, including a rent-free stadium, utilities, $20,000 worth of advance ticket sales, and 500 season tickets at $40 each. On March 18, 1954, the City of Jacksonville Beach helped the Seabirds Baseball Club by leasing the stadium for one dollar; agreed to maintain the field and fence; provide police protection; and provide an estimated 65,000 KWH of electricity at the very low rate of two cents a KWH which would total $1,300. The City then was able to use the Stadium when there were no scheduled games. The Cleveland Indians made the Sea Birds one of its farm teams but changed the personnel of the team, bringing in Spurgeon Chandler to coach.

Russ Nixon, the future manager of the Cincinnati Reds and Atlanta Braves, won the 1954 Florida State League batting title. His brother, Roy, also played on the team, batting .324, hitting 4 home runs, and had 91 RBIs. Meanwhile the Sea Birds won the first half of the season but the Birds had a 76-63 record (55%) and lost in the league finals, finishing third in the league. The Sea Birds never solved the attendance problem. Giving away tickets, performing stunts, and special events failed to create an audience that could sustain the team. The Indians ended their affiliation with the franchise at the end of the season and the team formally folded.^[1]

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