JackThreads

JackThreads
Subsidiary
Founded 2008
Founder Jason Ross
Headquarters Columbus, OH, USA
Number of employees
 150
Parent Thrillist
Website www.jackthreads.com

JackThreads started as a flash sale site exclusively focused on selling brands' overstocked gear at low prices in 2008. Today, JackThreads has evolved their experience beyond exclusively off-priced goods.

Its offices are based in Columbus, Ohio and New York, NY.

Overview

Jackthreads is a men’s online clothing store that sells products exclusively to members at discount prices. [1] The website uses a flash sales model, selling its products at discount prices for a limited time. The site currently curates brands and items directed solely for men. Brands include “Hillsboro”, “Woolf”, “Goodale”, "ELWOOD", “10 Deep”,” Kr3w”, “The Hundreds”,” Mishka”, “Supra”, and “Publish”. Jackthreads also has launched its own private brand of clothing known as “Goodale”, “Vive”, and 10 other brands exclusive only to Jackthreads. [2] Jackthreads members are notified of a new daily sale which consists of a collection of 3-4 brands, in which they are sold at up an 80 % discount; these sales typically have a limited supply, last 72 hours, and rarely occur again. Some of these sales include “Graphic T Tuesdays”, “Free Shipping”, and sometimes site wide discounts of up to 40 %. Members are sent an email and notified on their mobile device of sales. However, some sales remain on Jackthreads for months at a time, while others remain seasonal. These discounts however are not as significant as those from the flash sales. Typically, long term sales are posted on Facebook and Twitter to notify members of their sale. [3]

Membership

Shoppers can sign up from Facebook, using an email account, or from a referral sent by a current member. By referring friends and family, members can earn credit to the website for themselves and their referrals. New members can also join when a member chooses to share their purchases on social media, specifically Twitter and Facebook.[4]

History

Jackthreads was founded in 2008. In May of 2010, Jackthreads was acquired by Thrillist (a digital media company directed towards young men). As a result of the acquisition, the number of members climbed from 150,000 members in 2008 to 1,000,000 members in July of 2012.[5] Jackthreads implemented a new mobile app which launched in the April of 2012.[6] Jackthreads expanded their customer service to include a feature known as “Ask Jill” in June of 2011. This way, customers are offered technical support as well as fashion advice. The “Ask Jill” feature allows users to ask female fashion experts style tips about what is popular, what is trending, and other questions about the site everyday from 9 am to 9 pm. [7] Jackthread’s traffic and membership of the site has been gradually growing since its acquisition by Thrillist. In September of 2012, the website had over 2 million members, and by March of 2013, the site had over 4 million members. In 2012 the website had 60 employees, 2 million members, and 500 brands for sale; now, the website employs over 215 employees, features over 1,000 brands, and has over 4 million members.[8]

References

  1. ↑ Biggs, John. "Jackthreads." TechCrunch. N.p., 15 May 2013. Web. 30 Oct. 2013. <http://techcrunch.com/tag/jackthreads/>.
  2. ↑ Young, Vicki M. "JackThreads Launches Private Label." WWD. N.p., 26 Apr. 2012. Web. 08 Nov. 2013. <http://www.wwd.com/menswear-news/sportswear/jackthreads-launches-private-label-line-5876764>.
  3. ↑ Ray, Jason Del. "Advertising Age." JackThreads Zeros In on Profitable Flash-Sale Niche. N.p., 28 Nov. 2011. Web. 11 Nov. 2013. <http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-jackthreads/231176/>.
  4. ↑ Gerber, Scott. "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 13 Apr. 2012. Web. 19 Nov. 2013. <http://venturebeat.com/2012/04/13/jackthreads-qa/>.
  5. ↑ Drell, Lauren. "Mashable." Mashable. N.p., 9 Aug. 2011. Web. 19 Nov. 2013. <http://mashable.com/2011/08/09/jackthreads-jason-ross/>.
  6. ↑ Perez, Sarah. "Men’s Fashion Site JackThreads Is Blowing Up On Mobile, Which Accounts For Over 30 Percent Of Traffic And Revenue." Tech Crunch. N.p., 7 Feb. 2007. Web.
  7. ↑ Dickey, Megan R. "Thrillist's Big Cool Revenue Generator, JackThreads, Just Hit 4 Million Members." Business Insider. N.p., 24 May 2014. Web. 30 Oct. 2013. <http://www.businessinsider.com/jackthreads-hit-4-million-members-2013-5>.
  8. ↑ Weber, Harrison. "Thrillist’s Members-only Shopping Site for Dudes, JackThreads, Passes 3 Million Users." TNW Network All Stories RSS. N.p., 12 Feb. 2013. Web. 08 Nov. 2013. <http://thenextweb.com/insider/2013/02/12/thrillists-members-only-shopping-club-jackthreads-passes-3-million-members/?utm_source=Twitter>.

External links