Jabong.com

Jabong.com
Type Private
Headquarters Gurgaon, India
Area served India
Key people Arun Chandra Mohan, Praveen Sinha
Industry Internet
Products Apparel, shoes, accessories, beauty and home accessories
Slogan(s) Be You!
Website www.jabong.com
Alexa rank 180, 15:India(November 2014)[1]
Type of site E-commerce
(Online shopping)
Launched 2012
Current status Online

Jabong.com is an Indian fashion and lifestyle e-commerce portal, selling apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.[2][3] The company is headquartered in Gurgaon, NCR.[4]

History

The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri after which Manu Jain, and Mukul Bafana joined the organization.[2][5] The managing officers are Arun Chandra Mohan and Praveen Sinha.[6][7][8]

In March 2013, Jabong was shipping 6000-7000 orders a day.[9] According to the The Economist, Jabong clocked gross sales of around US $100–150 mn in 2012.[10] As per the Livemint article, during September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.[11]

Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013. Company representatives claimed that its revenues increased five to six times compared to a usual day, and that Jabong set a record for sale in the male fashion category.[12][13][14]

In 2014, Manu Jain left Jabong and joined Xiaomi India.[15]

Profile

Jabong sells shoes, apparel,[16] accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products.[17][18] Other products include jewellery and gold coins.[19][20] In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats — VS319 — which was sold exclusively through Jabong.[21]

As noted by Business Standard, Jabong added top International brands to its catalogue. The brands include UK's high street fashion brands Dorothy Perkins, Miss Selfridge and River Island along with the Spanish brand Mango.[22][23][24][25] In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond.[26][27]

In January 2014, Jabong partnered with Stylista, a collaborative fashion platform. The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao and Nishka Lulla.[28]

In 2014, Jabong launched an exclusive collection designed by Rohit Bal. Noted by Economic Times, the company is also launching in-house brands covering apparel, shoes and accessories.[25]

In May 2014 NBA and Jabong partnered to launch the first official NBA online store in India.[29]

According to Business-Standard.com, Jabong set to enter 1 billion dollar club in the year 2015.[30]

Business models

Jabong Warehouse at Pataudi, Haryana

Jabong.com follows both an inventory model and a managed marketplace model.[31] In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong provides marketing, logistics and delivery.[32][33]

Marketing Campaigns

Jabong's TV campaign "Robbery"

The company has been active on digital media, giving competition to established competitors in a short span of time.[34]

The company launched its first TV campaign in March 2012.[35] Other television campaigns appeared in September 2012 and during 2013 Jabong.[29][36][37][38]

In November 2013 Jabong together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.[39][40]

In a bid to position itself as an online fashion destination, Jabong has partnered with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an exclusive collection.[25][41]

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers who were mentored by fashion industry experts including celebrity mentor Yami Gautam.[42]

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.[43][44]

Partnerships

In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.[45][46]

In July 2013 Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.[43][47]

In its third association with Bollywood, Jabong inDecember 2013 presented a collection of products inspired by the movie Dhoom 3, including bags, hats, pendants and rings.[48]

In 2014, Jabong partnered with Humpty Sharma Ki Dulhania[49]

As of October, 2014 Amazon is in the initial talks to acquire Jabong. Jeff Bezos has promised to invest in India and this acquisition is one of the many in line [50]

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.[6] In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.[1] Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.[51]

International store

Jabong also has an international online shopping store called Jabongworld.com, which sells Indian ethnic wear such as sarees, lehengas, salwar suits and dress materials. Jabongworld.com has introduced its Indo-Western wear range as well that includes dresses, tunics, jeans and other apparels for men, women and kids priced in foreign currencies like USD, MUR, MYR and more.

Jabongworld.com added top brands to its catalogue that include Biba Apparels, Sattika, Sangria, Park Avenue, W, Aurelia, Bunkar, Raymond, Bombay Dyeing and Being Human. Jabongworld.com also partnered with Mandira Bedi for her exclusive Saree collection in Nov,2014 . In May 2013, Jabongworld.com presented Bollywood inspired collection with fashion apparels from the movie Yeh Jawaani Hai Deewani.

Jabongworld.com receives highest amount of website traffic from The United States, closely followed by Malaysia and Mauritius and other countries. [52]

Awards and recognition

Jabong.com won the "Online Retailer of the Year" award in the first eTailing India e-commerce industry awards.[53]

Jabong.com received the award for the ‘Most Impactful Launch of the year’ at ‘Pitch Brands 50 Awards 2013’.[54]

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.[55]

Jabong is among the top 3 ecommerce players in India when it comes to customer satisfaction.[56]

References

  1. ↑ 1.0 1.1 "Excl: jabong.com". Alexa. Retrieved 2014-08-29.
  2. ↑ 2.0 2.1 "Excl: Groupon promoters to launch new e-commerce biz". The Times of India. Retrieved 2011-11-15.
  3. ↑ "Indian Online Retailer Flipkart Raises $200 Million". WSJ. Retrieved 2013-07-11.
  4. ↑ "India absent in top global e-tailing market rankings". Livemint.com. Retrieved 2011-11-22.
  5. ↑ "Mukul Bafana, Co-founder, Jabong.com – Trust yourself and give it a try". Venture Finance. Retrieved 2014-01-24.
  6. ↑ 6.0 6.1 "Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle.com. Retrieved 2013-08-01.
  7. ↑ "Indian businesses have patience tested over online ventures". BBC. 2012-11-27. Retrieved 2013-11-20.
  8. ↑ "Jabong co-founder quits to launch own venture". Retrieved 2014-01-24.
  9. ↑ "Myntra's Big Leap Forward". Forbes. Retrieved 2013-11-20.
  10. ↑ "Excl: The screen revolution". The Economist. 2013-03-16. Retrieved 2013-05-16.
  11. ↑ "Around 60% of Jabong.com’s revenue comes from small towns: founder". Livemint.com. Retrieved 2013-05-13.
  12. ↑ "Nearly 16 million log on to 4-day online shopping festival". Times of India. Retrieved 2013-12-31.
  13. ↑ "E-commerce websites bask in the festive cheer". exchange4media.com. Retrieved 2013-12-31.
  14. ↑ "Leap of faith". The Indian Express. Retrieved 2013-12-31.
  15. ↑ http://www.androidos.in/2014/06/jabong-co-founder-manu-kumar-jain-joins-xiaomi-india-report/
  16. ↑ "Jabong to raise $ 100 million in fresh round of funding". indiatimes.com. Retrieved 2014-02-05.
  17. ↑ "Jabong fuels the shopping madness". Best Media info. Retrieved 2013-11-18.
  18. ↑ "Must haves for 2013 by Jabong.com". Right Column Media. Retrieved 2013-01-07.
  19. ↑ "Browse for the best". New Indian Express. Retrieved 2013-11-21.
  20. ↑ "E-shopping for the unusual". Hindustan Times. Retrieved 2013-11-21.
  21. ↑ "Jabong.com offers Viru special cricket bats". Business Line. Retrieved 2013-11-20.
  22. ↑ "Jabong adds to brand count, lead over Myntra". Business Standard. Retrieved 2014-06-26.
  23. ↑ "Desigual enters India". Inside Retailing. Retrieved 2013-11-21.
  24. ↑ "Myntra inks pact with UK apparel firm Raised on Denim". The Economic Times. 2013-11-13. Retrieved 2013-11-18.
  25. ↑ 25.0 25.1 25.2 "Jabong partners with fashion designer Rohit Bal to launch exclusive collection from April". The Economic Times. 2014-03-12. Retrieved 2014-03-12.
  26. ↑ "Flaunt Above & Beyond merchandise at gigs". Business Standard. Retrieved 2013-12-02.
  27. ↑ "Jabong sings international tune with Above & Beyond merchandise". e27.co. Retrieved 2013-12-02.
  28. ↑ "Stylista's designer range, now available on Jabong". Business Standard. Retrieved 2014-01-14.
  29. ↑ 29.0 29.1 "NBA joins hands with Jabong for online store". Business Line. 2014-05-06. Retrieved 2014-05-14.
  30. ↑ Jabong set to enter $1-billion club, Retrieved 2015-01-25.
  31. ↑ "Excl: Jabong comes up with managed marketplace, to expand it this year". TechCircle.com. Retrieved 2013-06-07.
  32. ↑ "How the Rise of Third Party Marketplaces can Alter Indian E-Commerce". Forbes. Retrieved 2013-05-13.
  33. ↑ "Jabbing its way to the top". The Financial Express (India). Retrieved 2013-11-20.
  34. ↑ "Jabong: A digital success or a marketing faux pas?". exchange4media.com. Retrieved 2013-06-07.
  35. ↑ "Excl: Now, an online portal with a strange name comes knocking". 4Ps Business & Marketing. Retrieved 2013-02-15.
  36. ↑ "Jabong.com does a fun take on ‘shopaholism’". Best Media Info. Retrieved 2013-04-23.
  37. ↑ "Jabong fuels the shopping madness". Best Media Info. Retrieved 2013-11-18.
  38. ↑ "Jabong.com invites shopaholics to ‘Go Crazy Shopping’". CampaignIndia. Retrieved 2013-11-20.
  39. ↑ "Jabong, Puma launch digital fitness campaign with Chitrangada Singh". Financial Express. Retrieved 2013-11-18.
  40. ↑ "Chitrangda Singh dazzles Delhiites with her fitness". Times of India. Retrieved 2013-11-20.
  41. ↑ "Jabong partners LFW to support young designers". Fashion United. Retrieved 2014-03-12.
  42. ↑ "India's first e-fashion week starts July 25". India Today. Retrieved 2014-06-05.
  43. ↑ 43.0 43.1 "Jabong launches its fashion magazine, The Juice". Afaqs. Retrieved 2014-05-05.
  44. ↑ "Arun Chandra Mohan - The pacemaker". Mint (newspaper). Retrieved 2014-07-05.
  45. ↑ "Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz". Exchange4Media. Retrieved 2013-05-07.
  46. ↑ "Jabong.com launches Yeh Jawaani Hai Deewani clothes collections". Eventfaqs. Retrieved 2013-11-22.
  47. ↑ "'Bhaag Milkha Bhaag' to be promoted through shopping websites". IndianTelevision. Retrieved 2013-12-07.
  48. ↑ "Jabong partners Dhoom 3 for apparel line". Fashion United. Retrieved 2013-12-31.
  49. ↑ "Jabong partners with Humpty Sharma Ki Dulhania". Indian Television. Retrieved 2014-05-27.
  50. ↑ "Amazon in talks to acquire Jabong; move a counter to Flipkart’s Myntra buy?". The Economic Times. Retrieved 16 October 2014.
  51. ↑ "Excl: 2012 Search Trends India". Google. Retrieved 2013-03-25.
  52. ↑ "Excl: Jabong Goes International With Jabongworld.com". MediaNama. Retrieved 2013-02-04.
  53. ↑ "Revealed: eTailing India announces first e-commerce industry awards". Daily News and Analysis. Retrieved 2014-03-04.
  54. ↑ "Revealed: India's top 50 brands @Pitch Brands 50 Awards". Percept India. Retrieved 2013-06-18.
  55. ↑ "Google, Facebook, eBay, Naukri among most trusted internet brands". exchange4media. Retrieved 2013-02-22.
  56. ↑ "Ecommerce In India: Customers Of Flipkart, Jabong and Snapdeal Are The Most Satisfied". dazeinfo.com. Retrieved 2013-02-22.

Jabong to launch technology lab for big innovations

External links