It Pays to Advertise (film)
| It Pays to Advertise | |
|---|---|
 Lobby card | |
| Directed by | Frank Tuttle |
| Written by |
Ethel Doherty Arthur Kober |
| Starring |
Norman Foster Carole Lombard |
| Cinematography | Archie Stout |
| Distributed by | Paramount Pictures |
Release dates |
|
Running time | 63 min |
| Country | United States |
| Language | English |
It Pays to Advertise is a 1931 American comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.
Plot
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.[1]
Cast
- Norman Foster as Rodney Martin
- Carole Lombard as Mary Grayson
- Richard 'Skeets' Gallagher as Ambrose Pearle
- Eugene Pallette as Cyrus Martin
- Louise Brooks as Thelma Temple
Reception
The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".[1]