Intex Technologies

Intex Technologies India Ltd.
Limited Company
Industry Telecommunications, Consumer Electronics
Founded New Delhi India(1996)
Founder Mr. Narendra Bansal
Headquarters New Delhi, Delhi, India
Area served
 India, Nepal, Bangladesh, Sri Lanka, Russia
Products Mobile phones, smartphones, washing machines , LED televisions
Revenue Increase Rs.3500 Cr (2014-15) [1]
Website

Intex is an Indian smartphones manufacturing company headquartered in New Delhi, Delhi, India.[2][3] Intex manufactures Smartphones, IT accessories and consumer electronics durables.[4]

Intex has a portfolio of more than 15 product categories ranging from mobile handsets, home theatre solutions, multimedia speakers, and DVD players, LED / LCD TVs, induction cookers, washing machines and more.[5][6][7][8]

India's first Firefox OS powered mobile phone, Intex Cloud FX, was launched by Intex in India.[9] [10]

History

Intex Technologies (India) Ltd. was incepted in the year 1996 by Mr. Narendra Bansal, the founder and CMD of Intex Technologies. It all started in 1980s with trading of Audio and Video cassettes. In 1993 International Impex was formed which dealt in floppy disks, ethernet cards and other accessories. In 1996, Intex Technologies was formed. The name came from International Impex, the first company of Mr. Narendra Bansal. By 2000, Intex introduced multimedia speakers and expanded its business outside Delhi. Overall company's turnover reached 32 Crores by 2003. By 2006 consumer electronics, with offerings like DVD players, LED/ LCD TVs, induction cookers, home theatre solutions were introduced to the business. Intex technologies started its mobile phone business in the year 2007.[11]

Intex Technologies achieved a turnover of Rs 3500 crore in FY14-15. [12]

R & D and Manufacturing

The company has Centre for Research and Development in India and China. Intex's manufacturing domain comprises factories in India and China manufacturing various products. [13]

Distribution and Global Presence

Intex has a distribution network comprising 1100+ distributors and 50,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites. [14] Intex has a Pan-India network of sales and service centers comprising 29 branches and over 900 service touch points. [15] [16] Intex has global presence and Intex’s products are available in more than 90 countries worldwide. [17] [18] [19]

Awards and Accreditations

Mobility Excellence Award 2015 - New Delhi
- Intex claimed top three honors at the first edition of Mobility Excellence Awards 2015.
- Intex CLOUD FX was selected as the Best Firefox Smartphone by Jury for being Asia’s first Firefox & India’s lowest priced smart phone [20]

Advertising campaigns

From 2013, Bollywood actor Farhan Akhtar was contracted as a brand ambassador of Intex.[21]

Intex, in the year 2014 also appointed Tollywood diva, Anushka Shetty[22] and leading superstar of Kannada film industry, Sudeep as its new brand ambassadors for better association with South Indian customers [23]

References

  1. ↑ "Intex Technologies targets Rs 3,500 crore revenue in FY15".
  2. ↑ "Intex Phones". NDTV Convergence Ltd.
  3. ↑ "Company Overview of Intex Technologies (India) Ltd".
  4. ↑ "Intex Phones". Bennett, Coleman & Co. Ltd.
  5. ↑ "Intex Styles to strengthen presence in north India".
  6. ↑ "Intex Technologies aims at Rs 2,000 cr revenue in FY14".
  7. ↑ "Intex launches new 29-inch HD LED TV for Rs 18,990".
  8. ↑ "Intex Technologies to expand consumer durables range; eyes Rs 2000 crore sales".
  9. ↑ "Intex Cloud FX & Firefox OS review: Half-baked alternative".
  10. ↑ "Now, Mozilla rolls out smartphones at Rs 1,999".
  11. ↑ "Narendra Bansal's Intex Technologies: How the company turned into Rs 1,070 cr electronics behemoth". Bennett, Coleman & Co. Ltd.
  12. ↑ "Intex Technologies targets Rs 3,500 crore revenue in FY15".
  13. ↑ "Intex Tech plans to invest ₹500 cr in smartphone unit".
  14. ↑ "Intex Launches Aqua Y2 Pro in India at Rs. 4,333".
  15. ↑ "ntex Mobile appoints Sanjeev Kumar as AGM, media planning".
  16. ↑ "Mobile phone-maker Intex Tech turns to branding, marketing".
  17. ↑ "Intex To Start Manufacturing Mobile Phones In India".
  18. ↑ "Intex To Set Up Its Mobile Manufacturing Unit In India".
  19. ↑ "Intex Mobile appoints Sanjeev Kumar as AGM, media planning".
  20. ↑ "1st Mobility Excellence Awards Ceremony held in New Delhi".
  21. ↑ "Intex ropes in Farhan Akhtar as ambassador for smartphones".
  22. ↑ "Intex bags Anushka Shetty as brand ambassador & launches Aqua Style Pro in India".
  23. ↑ "Mobile phone maker Intex ropes in Kannada actor Sudeep".