Insincerely Yours

"Insincerely Yours"
Song by Lily Allen from the album Sheezus
Format Digital download
Recorded 2013 at Echo Studios (Los Angeles, California)
Genre Funk
Label Parlophone
Writer
Producer Greg Kurstin

"Insincerely Yours" is a song by British singer-songwriter Lily Allen, recorded from her third studio album, Sheezus (2014).

Background

Allen released her second album It's Not Me, It's You in 2009, which saw a genre shift to synthpop, rather than the ska and reggae influences used in her debut album Alright, Still (2006). The album debuted at number one on the UK Albums Chart and the Australian Albums Chart and was well received by critics, noting the singer's musical evolution and maturity. It spawned the hit singles "The Fear" and "Fuck You", popular mostly in Europe. Allen and Amy Winehouse were credited with starting a process that led to the media-proclaimed "year of the women" in 2009 that saw five female artists making music of "experimentalism and fearlessness" nominated for the Mercury Prize.[1] In 2009, Allen announced that she would be taking a hiatus from musical activities. The following year, she opened a fashion rental shop named Lucy in Disguise with her sister Sarah,[2] followed by the 2011 launching of her own record label.[3]

Composition

"Insincerely Yours" is a funk song, that contains a "narrative of blunt truths and gutsy celeb culture sneers."[4] The track namechecks models Cara Delevingne and Jourdan Dunn, as well as singer Rita Ora;[5] Allen stated that the song is "not about them, it's about the idea of them—how the media perceive them. It's about how the way [sic] the media perceive them as entities and how that actually has nothing to do with how they are in real life."[6]

Credits and personnel

Credits taken from the official album booklet.

References

  1. ↑ Cairns, Dan (25 July 2009). "The rise of a new wave of female singers". The Sunday Times. Archived from the original on 15 June 2011. Retrieved 13 November 2013.
  2. ↑ Alexander, Ella (7 September 2010). "Lily Pops Up". Vogue UK. Condé Nast. Retrieved 13 November 2013.
  3. ↑ Michaels, Sean (21 January 2011). "Lily Allen launches own record label". The Guardian. Retrieved 13 November 2013.
  4. ↑ Corner, Lewis (30 April 2014). "Lily Allen: Sheezus album review - 'Fearlessly perceptive pop'". Digital Spy. Retrieved 4 May 2014.
  5. ↑ Stewart, Allison (5 May 2014). "Lily Allen doesn't pull punches on 'Sheezus'". The Washington Post. Retrieved 18 May 2014.
  6. ↑ Robinson, Peter (24 April 2014). "Interview: The Internet versus Lily Allen". Popjustice. Retrieved 18 May 2014.