Ingrid Stabb

Ingrid Stabb
Occupation Writer
Nationality American
Education MBA
Alma mater Columbia University, Yale University
Genre Career, business
Subject Enneagram of Personality
Relatives Tom Stabb (brother)
Website
www.strengthsfactors.com

Ingrid Stabb is an American author and an innovator in the field of personalization as well as in business applications of the Enneagram of Personality.[1] Her innovations have been applied to product management, loyalty marketing, and career management at global Fortune 500 companies and international startups. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele, was published by HarperCollins in 2010. Stabb was named among the Top 100 Most Desired Mentors for Gen Y.[2]

Contributions to the field of personalization

Stabb's publications translate the characteristics of archetypical personas,[3] such as the "perfectionist" and the "enthusiast" for business and social networking applications. She maintains that personalization on the Internet has far to go beyond early attempts at "one-to-one marketing",[4] and that the Internet will evolve to adapt to users' psychographics such as their motivations and personality attributes.

Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices.[5] For E*TRADE, an online brokerage with "a reputation as being an innovator in the industry",[6] Stabb created a new and re-branded electronic trading platform, E*TRADE MarketTrader (2007), on the principle of optimizing the usability of personalization features in order to maximize customer loyalty of active investors.

During the 1990s Stabb was one of the key team members to develop SCORE! Educational Centers,[7] the first computerized learning company of its kind. A founding employee, she helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb created the company's customer loyalty program to reduce customer attrition. The program, SCORE! Mountain,[8] encouraged long-term usage of the software which accelerated students' academic learning by delivering individualized lessons based on students' strengths and weaknesses. Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education.

The Career Within You

In 2010 HarperCollins released The Career Within You which was co-authored by Ingrid Stabb[9] and Elizabeth Wagele. David Daniels, Clinical Professor Department of Psychiatry and Behavioral Science Stanford Medical School and author of The Essential Enneagram, called The Career Within You "a groundbreaking work". He described how the book provides for nine personas "thoughtful and clear descriptions, how each style relates to the spectrum of career choices, and a powerful method to determine the path that best fits you. You will discover what career best fits for your style and in the process a more fulfilling life."[10]

Other life

Stabb served as a commissioned officer in the United States Army after receiving a full Reserve Officer Training Corps scholarship[11] and holds a BA from Columbia University (1991) and an MBA from Yale School of Management (1999). In recent years, Stabb has served as a social media technology marketer at Lithium Technologies, where she established the first-ever Social CRM Virtual Summit in 2009,[12] as well as at Saba Software, which provides human capital management (HCM) software and services.

References

  1. ↑ TALK Journal May 2006
  2. ↑ Top 100 Most Desirable Mentors February 22, 2011
  3. ↑ Daniels, M.D., D.; Price, PhD, V. (2000). The Essential Enneagram, New York: HarperCollins. ISBN 0-06-251676-0
  4. ↑ Stellin, Susan (August 28, 2000). "E-Commerce Report; Internet companies learn how to personalize service". The New York Times.
  5. ↑ Mandel, Theo, PhD (1997). "The Golden Rules of User Interface Design", The Elements of User Interface Design: John Wiley & Sons. ISBN 0-471-16267-1 http://www.theomandel.com/docs/Mandel-GoldenRules.pdf
  6. ↑ Krantz, Matt; and Sindell, Kathleen (2008). Investing Online For Dummies: Wiley Publishing Inc. p.99 MarketTrader. http://books.google.com/books?id=9q0gOnJVJtUC&pg=PA99&lpg=PA99&dq=markettrader+a+reputation+as+being+an+innovator+in+the+industry+investing+online+for+dummies&source=web&ots=_0J4dRUMRL&sig=XsYCedOqWhpt40bdWpPvXInks1o&hl=en&sa=X&oi=book_result&resnum=1&ct=result
  7. ↑ Wyatt, Edward (December 22, 1999). "A Learning Center Thrives, and Profits, in a Poor Locale". The New York Times.
  8. ↑ Sherwood, Emily (May 2007). "Helping Students Climb the Learning Curve: From Base Camp to Summit with Kaplan's Tutoring Company, SCORE!". Education Update Online.
  9. ↑ Zimmerman, Eilene (February 13, 2010). "Making Yourself Indispensable". The New York Times.
  10. ↑ HarperCollins Website December 2009
  11. ↑ Bradsher, Keith (January 6, 1991). "R.O.T.C. Doesn't Want You". The New York Times.
  12. ↑ Yu, Roger (January 5, 2010). "Companies turn to virtual trade shows to save money". USA Today.

External links