Industry or market research
Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
- Macroenvironment
- economy
- government
- law
- technology
- ecological
- Market analysis and competitor analysis
- market definition
- market size
- market segmentation
- industry structure and strategic groupings
- Porter 5 forces analysis
- supply chain
- competition and market share
- competitors' strengths and weaknesses
- SWOT analysis
- market trends
- Consumer analysis or marketing research
- nature of the buying decision
- participants
- demographics
- psychographics
- buyer motivation and expectations
- loyalty segments
Industry and market research business
Well-known analyst firms include Canalys, Pell Research, Business Monitor International, Current Analysis, Forrester Research, Frost & Sullivan, Gartner, IBISWorld, and IDC.
See also
- Marketing
- Marketing research
- marketing management
- Master of Marketing Research
- List of Marketing Topics
- List of Management Topics
- List of Economics Topics
- List of Accounting Topics
- List of Finance Topics
- List of Economists