Imevisión

Imevisión
Launched	1983
Closed	1993
Owned by	Federal government of Mexico
Country	Mexico
Language	Spanish
Broadcast area	Mexico
Replaced	Televisión de la República Mexicana
Replaced by	Televisión Azteca
Availability
Terrestrial
XHDF-TV	Channel 13, Mexico City
XHIMT-TV	Channel 7, Mexico City
XEIMT-TV	Channel 22, Mexico City
Local stations	XHFN-TV channel 8, Monterrey XHCH-TV channel 2, Chihuahua XHCJE channel 11, Ciudad Juárez (repeater of XHCH)

The Instituto Mexicano de la Televisión (Mexican Television Institute), known commercially as Imevisión after 1985, was a state broadcaster and federal government agency of Mexico. At its height, Imevisión programmed two national networks and additional local stations in Mexico City, Chihuahua, Ciudad Juárez and Monterrey.

As the Mexican government moved toward privatization, and in light of financial sustainability issues, most of Imevisión was sold in 1993 to a group headed by Ricardo Salinas Pliego, which came to be known as Televisión Azteca. The government retained one of Imevisión's local stations, in Mexico City, and converted it into a cultural channel under the auspices of Conaculta.

History

1972–83: The government gets into television

On March 15, 1972, the federal government expropriated the assets of Mexico City television station XHDF-TV, channel 13, as payment for debts the station held to state financier SOMEX. This marked the first direct entry of the Mexican state into the business of public television. In 1976, the government built new facilities for XHDF in Ajusco, south of Mexico City.^[1]

In April 1972, the Mexican government embarked on another television project, the creation of Televisión Rural Mexicana (Mexican Rural Television). TRM was a new television system with low-power repeaters placed across Mexico, initially 80 and ultimately numbering 110 by 1976.^[2] TRM had received station allocations as early as 1969, for a batch of about 35 stations.^[3] In 1980, Televisión Rural Mexicana became Televisión de la República Mexicana (Television of the Mexican Republic), and on April 15, 1982, TRM placed a television station on the air in Mexico City: XHTRM-TV, channel 22. XHTRM was the first UHF television station in the Mexico City area.

In 1983, the Mexican government created three new federal institutes: IMER for radio, IMEC for film, and the Instituto Mexicano de la Televisión (Mexican Television Institute, or IMT), for television.^[1] IMT combined the existing television assets of the state, including channels 13 and 22 and their associated repeater networks. XHTRM-TV changed call signs to XEIMT-TV to correspond with the new ownership.

1983–89: Building a competitor

IMT promptly set out to further expand its broadcasting holdings. In 1985, two important events in the history of the institute took place. IMT picked up the name Imevisión as its commercial identity, including a refined logo and branding.^[4]

That same year, on May 15, it signed on a new television station in Mexico City, XHIMT-TV channel 7. In order to give Mexico City an additional VHF channel, a frequency shuffle ensued between the Televisa channel 8 in Mexico City and two Televisa stations transmitting from Altzomoni, whose signals were targeted toward Puebla. As a result, the existing channel 8 in Mexico City, XHTM-TV, moved to channel 9 and became XEQ-TV. At the same time, XEX-TV channel 7 in Puebla relocated to channel 8, and XEQ-TV channel 9 in Puebla moved to channel 10 and took on the XHTM-TV callsign.^[5]

The old TRM repeater network, still linked to channel 22, was shifted to rebroadcast channel 7, whose programming was geared toward a working-class audience in contrast to that of channel 13.^[6] Imevisión thus reached its zenith; it now controlled two national television networks, known as Red Nacional 13 (13 National Network, initially with 44 repeaters) and Red Nacional 7 (7 National Network, with 99 repeaters),^[6] as well as three local stations.

• XHFN-TV, channel 8 in Monterrey;
• XHCH-TV, channel 2 in Chihuahua, and its satellite station, XHCJE-TV, channel 11 in Ciudad Juárez (which signed on in 1986);^[7]
• and XEIMT-TV, channel 22 in Mexico City.

Each of these stations drew from Imevisión's programming but had many of their own local programs. XHFN, which in 1974 had taken to the air broadcasting secondary education telecourses, had a local newscast known as Telenoticias.^[7][8] XHCH carried two local newscasts, one for the municipality and one with a regional aim.^[7] XEIMT was dedicated to movies and was known as Cine Canal 22.

On a national level, Imevisión began building itself into a competitor to Televisa, who dominated Mexican television. Imevisión's newscasts were recognized as being more impartial than those of Televisa, and while total ratings share was very low, its programs attracted decent ratings (but had an uphill climb securing the same national advertisers as Televisa). When the Mexican Football Federation broke Televisa's decades-old monopoly on national soccer in 1990, Imevisión was the big winner, broadcasting several times more games than Televisa in the 1991–92 season.^[9] Additionally, Imevisión and Televisa competed in coverage of the 1992 Summer Olympics, as well as covering the World Cup and Formula One racing.^[10] Imevisión had 5,000 employees.^[10]

However, at the same time, embezzlement and inconsistent management dogged Imevisión.^[9] In September 1990, Imevisión consolidated its national networks into one, with Mexico City channels 7 and 22 relaying channel 13, in an attempt to mount a stronger challenge to Televisa.

1989–93: Dismantling and privatization

In December 1990, the government announced its plan to split off channels 7 and 22 from the Imevisión system and keep only channel 13; as such, channels 7 and 22 began to simulcast XHDF directly. This sparked concern among actors in Mexico's cultural sphere, who wanted to see one of the stations reserved to become a station centered around cultural programming. On January 26, 1991, they wrote a letter to President Carlos Salinas de Gortari, asking that one of the stations be reserved for a new cultural television entity.^[1] Gortari responded the next month, agreeing with their proposal. Channel 22 was chosen for this project, and it went off the air late in 1991. On June 23, 1993, XEIMT returned to the air from a more powerful transmitter located on Cerro del Chiquihuite, under the auspices of Conaculta and with its new cultural format.^[1]

In 1991, the first auction was held in an attempt to privatize the remainder of Imevisión; meeting with few bidders, the auction was declared void.^[1]

In order to sell most of the Imevisión stations, a legal hurdle had to be resolved. Many of the stations, especially those that relayed XHIMT, operated under non-commercial licenses, known as permits (permisos) in Mexican parlance. These had to be converted into commercial licenses, or concessions, to allow their sale, with the concessionaires being a series of state-owned businesses, the largest of which was called Televisión Azteca. Eventually, two national networks were put on the auction block: a network headed by XHDF, with 90 repeaters, and a network led by XHIMT, with 78.^[1] In addition, separate transmissions were intermittently mounted for XHIMT, breaking from XHDF. Four proposals were received for the auction.

On July 18, 1993, the winner was announced: Radio Televisión del Centro, a group headed by Ricardo Salinas Pliego, owner of the Elektra electronics chain. The final bid came in at US$650 million ($1.06 billion in 2015 dollars^[11]), and the networks adopted the Televisión Azteca name.^[1] Channels 7 and 13 had adopted the Televisión Azteca name in April, before the sale. As a private business, Azteca began operations on August 2, 1993, and on October 15, channels 7 and 13 were split; Tu Visión was the new branding for channel 7, while channel 13 broadcast under the name Mi Tele.

References