If It Isn't Love
"If It Isn't Love" is a 1988 song by R&B/pop group New Edition, and the first single from their fifth studio album, Heart Break.
Overview
Written and produced by Jimmy Jam & Terry Lewis, the song spoke of a man who left a troubling relationship because he didn't want to fall in love, only to find out that he was in fact in love with his former girlfriend but is still in a dilemma over it: if it isn't love/why do I feel this way/why does she stay on my mind? The song has a memorable breakdown similar to that of the The Jackson 5, where lead singer Ralph Tresvant admits that he made a mistake and he realizes he does love her though his resolve is crushed as his band mates then retort: You love her, what?! Though he is optimistic that he will get her back.
Release and reaction
This song returned New Edition to the top ten of both the pop and R&B singles charts, peaking at number seven and two, respectively. Ironically, they would be held off from #1 on the Hot R&B/Hip-Hop Songs by the same person that was voted out of the group just two years prior, Bobby Brown with his hit "Don't Be Cruel." The music video for the song showcased the group (and longtime manager Brooke Payne) going over rehearsal for a concert, which has the band gearing up to hit the stage. The video ended with the group running towards the stage, and transitioned them into their next music video; a concert performance for the follow-up single, "You're Not My Kind of Girl."
Track listing
- If It Isn't Love (12" Club Mix) - (7:42)
- If It Isn't Love (Instrumental) - (5:10)
- If It Isn't Love (Low Key Mix) - (4:30)
Trivia
Personnel
External links
References
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|  Book:New Edition |
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