Idhayam (brand)
| Industry | Manufacturing |
|---|---|
| Founded | 1986 |
| Founder | V. V. V. Rajendran |
| Headquarters | Virudunagar, Tamil Nadu, India |
| Products | Sesame oil |
| Website | Official website |
Idhayam is a sesame oil brand produced by Idhayam Group of Companies. The company was founded in December 1986 by V. V. V. Rajendran, however, soon thereafter, his sons V. R. Muthu, V. R. Sathyam and V. R. Thendral began to manage the operations of the company. V. R. Muthu is the current CEO of the company.[1][2]
The company sold 2,600 tonnes of oil in 1988 and 11,000 tonnes in 2000 and 12,284 tonnes in 2001. The turnover jumped from Rs.1.68 crores in 1988 to Rs.7.88 crores in 2001. The oil is available in Sri Lanka, Singapore, Malaysia, the Gulf countries and the U.S.[3]
The company started producing and marketing Mantra groundnut oil from year 2006 starting in Tamil Nadu. It also has plans to introduce it in Kerala and Andhra Pradesh.[4]
References
- ↑ "TimesofIndia article retrieved from Idhayam official website". Timesofindia.
- ↑ "Mr V.R. Muthu, CEO, Idhayam Group of Companies, Virudhunagar". The Hindu Business Line. 30 January 2009.
- ↑ "SPECIAL FEATURE : SOUTHERN TAMIL NADU, Promise and potential". Frontline. 19 September 2002.
- ↑ "Idhayam diversifying into branded groundnut oil". The Hindu Business Line. 12 November 2006.