Ibis Singapore on Bencoolen

The exterior image of ibis Singapore on Bencoolen, taken at night from the Bencoolen Street by H6657-MK

Ibis Singapore on Bencoolen is a 3 star hotel located on Bencoolen street within the bugis area of Singapore. The hotel has a total of 538 rooms of which 3 are disabled friendly and 85% non smoking.[1]

Ibis Hotel Singapore is owned by Accor Hospitality Pte Ltd, which also has business interests in property and real estate investment and management. Accor has 62 ibis hotels in operation, with further 100 under development.[2]

History

The hotel was officially opened by Mr S Iswaran, Senior Minister of State for Trade and Industry of Singapore, on 26 February 2009. [3] This is a relatively new hotel and hasn't undergone any major changes since its opening. The hotel cost S$145 million project to build.

Facilities

Like most 3 star hotel, this hotel has no swimming pool or gym. It has a restaurant name "it's all about taste" and a bar. It has facilities for the disabled including disabled friendly toilets, ramp and 3 room that are friendly to the handicap. In room facilities includes the safe box, small 1 door fridge, queen or single beds. 85% of the rooms are non smoking rooms.-

The it's all about TASTE restaurant

Pay What You Want Campaign

As a part of its opening campaign, the hotel launched "Pay What You Want" campaign with Syndacast. Guests were able to log onto website to put in the price they want to pay for a limited time each day. "This campaign was, to certain extent, in response to the global financial crisis, but it is also the best way to measure what the market is willing to pay. [4] This is similar to Steve Hofstetter's campaign launched in December 2007.

Notes

  1. "Ibis Singapore information".
  2. Ramchandani, N. "Accor launches Ibis hotel, eyes another in 2011". The Business Times. 27 February 2009
  3. Lim, W.C. "Ibis on Bencoolen opens; hotels upbeat". The Straits Times. 27 February 2009
  4. Fahmy, M. "Singapore hotel guests offered to pay what they want". Reuters. 4 February 2009, 1857 hrs