Hungama TV

Hungama TV (English)
हंगामा टीवी (Hindi)
ஹங்காமா டிவி (Tamil)
హంగామా టివి (Telugu)
Launched 2004
Owned by UTV Software Communications
Picture format 480i (SDTV)
Slogan Hungama Machaya Kya?
Country India
Broadcast area India
Headquarters Mumbai, India
Sister channel(s) Disney Channel India
Disney XD India
Disney Junior
Website Official Website
Availability
Satellite
Dish TV Channel 525
Airtel Digital TV Channel 357
Cable

Hungama TV is a TV channel for children in India based in Mumbai. Originally a subsidiary of UTV Software Communications launched in 2004, the channel was sold to Disney in 2006.[1] Ironically, Disney bought UTV in 2011. The channel helped to increase Disney's presence in India. Hungama is now an operating unit of Disney Channel Worldwide.Under UTV, it was promoted by Bollywood actor John Abraham. It is aimed primarily at children and preteens (ages 4–14), available in three languages (Hindi, Tamil and Telugu).

Overview & Availability

Hungama TV's original 2004 logo, when it was under UTV Software Communications.

Hungama TV is a local kids' 16 hours Hindi Entertainment channel in India. It is available in Hindi, Tamil and Telugu language. Hungama TV is available in all major cable and all major satellite platforms in India.

New Avatar

Hungama TV had a makeover of sorts. The new avatar imparts a more local flavour while retaining the ‘unapologetically fun loving, mischievous and boisterous’ character of the channel.The brand refresh has been three-pronged; replete with a new tagline - Hungama Machaya Kya?, a new on-air look and package, and a fresh interactive feel.Supplementing the new look for the channel is a music video featuring kids in a colourful, playful mood, bringing alive emotions they experience in everyday life. The new tagline is based on a recent survey by the channel where it emerged that there are always a few kids in every group who dictate the action and activities of the flock. Hungama decided to highlight these kids through its tagline while inspiring other children to follow their example and live life to the fullest.

Programming

The channel primarily focuses on anime for children and teens.

Current Programming

Hungama TV airs popular kids anime Like Pokémon , Doraemon, and Crayon Shin-chan which are very popular among kids. Hungama TV focuses on anime for children's aimed at kids and preteens (ages 4–14). Shows like Pokémon, Crayon Shin-chan, Doraemon, Detective Conan, Kochikame etc. were the biggest hits on Hungama TV. Pokémon anime debuted on Hungama TV with Pokémon: Indigo League in 19 May 2014 with a new Hindi dub cast. Since its premiere, the respective time-slot consistently ranked on top among all kids and younger boys. The channel also observed an increase of 15% in total viewership. Furthermore, the anime has been getting an average audience of 57.1 million viewers, 24.2 million of which are children and also TRP of 1 TVR.[2] Hungama TV on its beginning showed 50 percent live action shows and 50 percent animated shows, which is the reason for its success from the channel's beginning. Hungama TV's schedule nearly changes every week. Timings of shows are not stable. Just some programs like Pokémon and Beyblade are fixed. All the programmings are as follows:

Upcoming Programming

Upcoming Movies

Former programming

Blocks

Ha Ha Hungama

This block aired the episodes of Doraemon, Crayon Shin-chan and Kochikame in the afternoon time.

Dore-Monday

This block aired the episodes of Doraemon the whole day in Monday which made its name. It especially displayed Doraemon's face at the center of Hungama TV's logo.

Bheja-Friday

This block aired Crayon Shin-chan episodes the whole day every Friday which made its name. It especially showed Shin-chan's face at the center of Hungama TV's logo.

Bheja-Friday was forced off the air in October 2008 due to a ban on the airing of Shin-Chan over controversy regarding highly inappropriate content within the show. The show, along with the Bheja-Friday block, albeit with heavy censorship, resumed on 27 March 2009.

PokéThon

This block aired the back to back episodes of Pokémon every Friday at 5 PM; its name was coined by combining two words that is Pokémon and Marathon.

PokéVaar

This block also aired the back to back episodes of Pokémon every Monday at 2 PM for whole month of September 2014; it is literally PokéDay.

Pakdothon

That block aired back to back episodes of pokémon at everyday 7pm, that block is "Boost" presents.

Happywali Diwali

This block is a Diwali special block and started airing/aired New Doraemon, Masti ki Goli- Shin Chan Specials and Mauke pe Chauka- re-runs of Shin Chan movies, Manav (movie, re-aired on 26 October 2014), and Vir The Robot Boy (Diwali Special Episode aired on 18 October 2014) and will be on air for this whole month of October 2014. It will also premiere the movie Doraemon The Movie Ye Bhi Tha Nobita Wo Bhi Tha Nobita-King of the Sun on the channel on 1 November 2014.

Fundoo Faluda

This block re-aired the movies of Shin-Chan every Monday started in May 2014 and ended on June 2014. This block re-aired 4 movies of Doraemon started on 3 September 2014 and ended on 8 September 2014.

Golden Bhopu Awards

Hungama TV announced Golden Bhopu Awards for children to choose their favorite character and nominate. Nominations occurred normally during shows programmings. Its tagline was "Apna Favorite Character Batao Or Bhopu Bajao".

Shows

Movies

Hungama TV has aired many movies, both anime and live-action, but has repeated only the movies of the popular anime Doraemon, Shin Chan and Pokémon dubbed in Hindi-


Doraemon Movies


Crayon Shin-chan Movies


Pokémon movies


Most Successful Shows

Rank Year Show Status No. of Episodes Arrived In India
1 19 May 2014 – Present Pokémon[3]On-Air 200+
2 13 February 2005–present Doraemon On-Air 2250+
3 19 June 2006 –October 2008, March 2009-present Shin Chan On-Air 1500+

Dubbing in-house policies

When Disney purchased the rights to UTV (ironically the operator of Hungama TV) in 2011, A new policy has been implemented set up between Disney and UTV that all foreign content that was shipped to air on this channel, along with the other Disney networks would start to be dubbed in-house by UTV Software Communications. For certain foreign programs that have previously have been dubbed into Hindi, Tamil or Telugu from before, Disney was not able to use the original dubs of some of the programs, such as Pokémon for example, which was originally dubbed by Sound & Vision India in 2003. Sound & Vision India is clients with Cartoon Network and Pogo. Hungama TV is not one of the clients listed, so Disney (the owner of the channel) could not afford the rights to broadcast the original Hindi dub of that anime on the channel, and also it's due to license rights and market competition. Therefore a new dub was created starting off with re-runs of the anime when it premiered on 19 May 2014. New dubs would have to be created for other foreign content as well, for the same reasons. Other cartoons like Jackie Chan Adventures were also previously dubbed by Sound & Vision India and those cartoons has also received new Hindi dubs by UTV Software Communications when it debuted on 22 June 2014 on Hungama TV. The true reasons why they had to create new Hindi dubs for these foreign programs are exactly unknown, but these are possibilities.

References

  1. ↑ "Disney switches on to Hindi market". Financial Times.
  2. ↑ http://dreamtheatre.co/blog/?p=469
  3. ↑ http://www.licensemag.com/license-global/pokemon-scores-big-india-tv

External links