Houstonia (magazine)
| Categories | City magazine |
|---|---|
| Frequency | Monthly |
| Publisher | Diane Caplan |
| Paid circulation | 100% |
| Unpaid circulation | 0% |
| Total circulation | approx. 70,000 |
| Founder | Nicole Vogel |
| Year founded | Spring 2013 |
| First issue | April 2013 |
| Company | SagaCity Media |
| Country | United States |
| Based in | Houston, Texas |
| Language | English |
| Website |
www |
| ISSN | 2327-0926 |
Houstonia is a magazine about Houston and Greater Houston, Texas, United States. It is published by SagaCity Media.[1] The magazine's first issue released in April 2013, titled 250 Reasons to Love Houston.[2] As of January 2015, the magazine is distributed at 800 locations in Greater Houston, including newsstands, retail outlets, and grocery stores.[3] The President of SagaCity, Nicole Vogel, and her brother Scott, the Editor-in-Chief, were born and raised in Houston.[4] The magazine was nominated for a City and Regional Magazine Award by the CRMA (City and Regional Magazine Assoc.) in 2014.[5] In addition, Houstonia was given an AMA Marketer of the Year award for media. The magazine's circulation is upwards of 70,000 and www.houstoniamag.com generally receives approximately 350,000 views per month.[6]
Background Information
The magazine recruited notable staff such as Catherine Matusow and Katharine Shilcutt from the Houston Press and Peter Holley from the Houston Chronicle. In sales, Marianna Dubinsky and Diane Caplan joined the team in 2014.
Houstonia uses some recurring annual issues to provide readers with current material in subjects such as real estate, dentistry, and dining. One of the best selling issues is the annual Best Restaurants cover.
The magazine also posts information concerning readers on their website, houstoniamag.com. They state that their readership is composed of 32% male, 68% female, and with the people averaging a household income of around $189,889. The website also states that the majority of these people have smartphones, watch recorded TV, participate in social media etc. [7] Houstonia also hosts editorial interns year-round. Information on internships can be found here.
Magazine Departments
While having a main cover story, the magazine uses space in other formats and features, including a front section, "Icehouse", a biography, "Bayou-graphy," among others. Houstonia has interviewed celebrities for this section, including basketball star Hakeem Olajuwon and the famous Montrose Rollerblader, Juan Carlos. The magazine also includes a dining section, "On the Table," and an arts & entertainment section, "On the Town," which focuses on current shows and events in the city. Finally, at the back of each issue is "The Drawl," a one-page section devoted to satirical humor about Houston written by the editorial staff. Throughout all of the departments, a drawing of a native bird, the grackle, is seen messing the page design up and causing havoc in the pages.
Website Content
In addition to offering print content to buy, Houstonia also publishes a collection of weekly blogs and articles, some featured in the magazine, others website-only. These include Gastronaut, a food blog and a play on words between the prefix "gastro" and the word "astronaut," both which Houston is known for. Also present is the On the Town Blog, a continuation of stories featured in the magazine's arts & entertainment section, On the Town. For fashion, the Shop Talk Blog is available on the website. Finally, Wanderlust is the title of Houstonia's travel blog. As mentioned above, the website generates around 350,000 views per month [8]
See also
References
- ↑ "Contact Us." Houstonia. Retrieved on April 14, 2014.
- ↑ Kearney, Syd. "Houston Press restaurant critic jumps ship to Houstonia." 29-95 (Houston Chronicle). May 7, 2013. Retrieved on April 14, 2014.
- ↑ "Houstonia Magazine". www.houstoniamag.com. Retrieved January 31, 2015.
- ↑ Rogers, Tim. "New Magazine Launching Somewhere in Texas, Ctd." D Magazine. September 25, 2012. Retrieved on April 15, 2014.
- ↑ Romenesko, Jim. "2014 CRMA Nominations Announced". www.jimromenesko.com. Jim Romenesko. Retrieved January 31, 2015.
- ↑ Houstonia - Media Kit. Houstonia Magazine. January 2015.
- ↑ "Houstonia Magazine - Advertise". www.houstoniamag.com. Houstonia Magazine. Retrieved 3 March 2015.
- ↑ Houstonia - Media Kit. Houstonia Magazine. January 2015.
Further reading
- Rogers, Tim. "New Magazine Launching Somewhere in Texas." D Magazine. September 24, 2012.
- Celeste, Eric. "Editors of Houstonia Magazine Find Dallas Doesn’t Suck, Have to Rethink Entire Issue." D Magazine. June 10, 2013.
- Pugh, Clifford. "It's another shakeup for Houstonia Magazine: New publisher brought in to give fledgling mag more drive." CultureMap Houston. January 31, 2014.