Hogarth Worldwide

Hogarth Worldwide^[2] is a WPP-owned global company that provides Marketing Implementation services, including all-channel production and language services to blue-chip international companies. Hogarth has featured in the Televisual poll of top post-production houses.^[3]

History

Hogarth Worldwide HQ, London

Hogarth was established in London in 2008. In 2009 the company formed a joint venture with WPP plc (NASDAQ:WPPGY).^[4] Founding partners, Barry Jones and Kevan Thorn, continue to run the business. Richard Glasson joined the company in 2011 as Chief Operating Officer.

Hogarth has undergone rapid organic expansion in the last couple of years as a consequence of the trend for large corporations to decouple their advertising creative development from production.^[5] In 2010 the company opened an office in New York. In 2011 offices were opened in Hong Kong, Singapore^[6] and Mexico. An office in Bucharest was opened in 2012.

Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.

Services

Hogarth provides an assortment of software and services to advertisers and brands to assist with the centralisation of advertising production. The services can be broadly divided into three categories; centralised implementation, agency studio management and production and distribution technology.

Hogarth's capabilities include broadcast, print and digital production, post-production, CGI and retouching, creative expansion, language services (including transcreation) and distribution technology

Products

Specific production and distribution technology products include ZONZA^[7] (a web-based digital asset management and content distribution platform) FIDO^[8] (a management information system and centralised production platform)^[9] and CopyCentral advertising clearance system.^[10]

Joint Ventures

Hogarth have established joint ventures with creative agencies and clients to provide production resource and efficiencies on site at a creative agencies and client studios. These include:

• Grey London – the first advertising agency to form a joint venture partnership with Hogarth creating GreyWorks, a Hogarth managed in-house facility at Grey London.^[11]

• JWT – Transmission is a joint venture between Hogarth and JWT.

• RKCR Y&R – this partnership provides studio management and production technology resource.

• Ogilvy & Mather – Hogarth and Ogilvy come together through RedWorks, a joint venture formed in 2012.^[12]

Art at 164 Shaftesbury Avenue

In 2011 Hogarth Worldwide gave eight rising artists a chance to exhibit their work in the London HQ, in an initiative to give support to the arts. The artists included Nathan Fox, Mike Salter, Robert Bradford, Danny Sangra, Vilaz Lisbon, Diana Taylor, Paulina Michnowska and the late Jon Steed.^[13]

A further exhibition was added in late 2011 called 'Fish Tank'. This is visible in the London HQ windows and features a selection of bronze fish by artist Michael Chaikin.^[14]

Charitable Work

Hogarth has an ongoing relationship with the Thomas Coram Foundation for Children. The company also has a partnership with Ernest Bevin College, a boys comprehensive school in Tooting, South London.

References

External links

• Official website