HiteJinro

This article is about the soju brand. For the Starcraft II player who goes by the alias Jinro, see Jonathan Walsh.
HITE-JINRO GROUP
Founded 1924
Headquarters Seocho-dong, Seocho-gu, Seoul, South Korea
Key people
 Park Moon-deuk, President
Products soju
wine
whiskey
beer
Website

HITE-Jinro (hangul: 하이트진로 Hanja: 眞露, Korean pronunciation: [tɕilo]) is a distiller in South Korea, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Distilleries are located in Icheon, Cheongwon, and Masan, with the Masan plant geared toward exports. In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. Jinro has been involved in exporting since 1968, when it began shipping soju to Vietnam in the midst of the Vietnam War.

Jinro soju is known by the brand name Chamisul (hangul: 참이슬). Part of their marketing strategy is to use temperature sensitive paper on their bottle label. A tab in the shape of a frog (the company's mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that the soju is ready to drink.

The company's current president is Moon Deuk Park.

In 2006, the company was acquired by Hite,[1] a popular beverage company whose main product is beer.

The target for 2014 sales are 2.2049 trillion won, with an operating profit of 4.876 billion won; as a result, HiteJinro is expected to be the first liquor company in Korea to surpass 2 trillion won in sales.

Products

Beer

Soju

Whiskey

Wine

Subsidiary Brands

See also

Notes

  1. ↑ "Pernod Ricard Korea acquires remaining interest in Jinro Ballantines Co Ltd from Allied Domecq PLC". Alacra. 23 October 2005. Retrieved 14 September 2011.

External links