HiphopLE

HiphopLE
Web address http://hiphople.com
Slogan One Step Closer to Hip-Hop and R&B Music
Type of site
 Music website
Registration Optional
Available in Korean
Launched 2010
Current status Active

HiphopLE is a Korean online music magazine which was founded in November 2010 by Heman. The magazine mostly focuses on "Urban music" such as hip-hop and R&B. Its goal is to improve the understanding and provide easier approach for Korean people to urban music. It provides World-wide news, subtitled music videos, editorials, interviews, and also hosts various events such as album sales and concerts.

The name "HiphopLE" stands for "Hiphop Limited Edition" and the slogan is "One Step Closer to Hiphop and R&B Music", which plays as an intro on the most of the video that LE presents. The voice is recorded by Kayla J.Yoo, the editor of HiphopLE.[1]

History

Since 2009, Heman had been running his blog called "heQmentary", which provided up-to-date hip-hop & R&B news outside of Korea, and eventually, he came to a point where he wanted a well-organized website. After recruiting a few editorial writers and translators for the English lyrics, he designed and made the page to open the site in November 2010.

The site was initially known for its fast hip-hop news and its translated subtitled music videos, attracting many visitors. As the time went on, HiphopLE expanded its range of materials from only American and other foreign musics, to both foreign and Korean Hip-hop and R&B music. On top of that, they also continued to recruit more writers to upload various contents.

Components

HiphopLE is made of following menus:

Characteristics

HiphopLE has its own unique ways of surging in the online music scene and one of them is by using social network like Twitter and Facebook to reach out to the visitors and to gather informations. This allowed HiphopLE to engage in many discussions with the members of itself and to share their opinions about urban music culture.

Contents

The News is most recognized by the fact that it delivers up-to-date news, faster than any other Korean web magazines. Magazine corner provides many different articles, ranging from Hip-Hop to soul, funk, and other genres in urban music. Several editorials are uploaded to help listeners to have better understanding of urban music and to stimulate their interest for it.

Subtitled music videos and special clips, one of the site's strengths, features various music videos, concert clips, documentaries, etc. subtitled in Korean. As of August 2012, HiphopLE made over 1000 subtitled movies, most of them American Hip-hop and R&B while some of them are Chinese and Japanese.

Music Salon started three months later after the website opened. It started out as an interview in which interviewee recommends the music he likes, but slowly changed into detailed and profound interview. In the beginning, interviewees were mainly Korean artists such as Crown J, Verbal Jint, or San E, but recently, artists outside of Korea, such as B.o.B, Torae, Musiq Soulchild, Trae Tha Truth, etc. have been interviewed also.[2] In April 2012, Spotlight corner was added to the menu to introduce especially rookies in the scene.

Art Of Hiphop[3] is internet radio podcasts show that HiphopLE started in November 2012. Heman, the founder of HiphopLE hosts it with other editors of HiphopLE such as Bluc, NateDogg, Sedative, Kancho, Greenplaty, Kayla and Soulitude. The show consists hot issues in Hip-hop music industry, editor's choice of an album or single.

HiphopLE The Magazine[4] has launched on Kakao Page, a new monetized content platform optimized for mobile devices, in June 2013. It is ranked in the Top 15 selling of Kakao Page, on the first day of launching.

LE Talk Concert

LE Talk Concert is directed by SoulfulMonster, the former member and editor in HiphopLE. It started in May 2012, with the first guest being MC Meta.[5] The concert was intended to stage a talk show like those broadcast on TV, but with the guests from the hip hop scene and ask them funny and sometimes serious questions. As of August 2012, three concerts have been held, with more to come.[6] It is currently sponsored by Korean Ministry of Culture, Sports, and Tourism, as part of "Pop Music Concert Project".[7]

External links

References

  1. ↑ HiphopLE "About" page
  2. ↑ List of Music Salon interviews
  3. ↑ |'Art Of Hiphop' on iTunes Podcasts|
  4. ↑ |'HiphopLE The Magazine|
  5. ↑ Hiphopplaya Ticket Store - page for the first talk concert, held on May 12]
  6. ↑ Go, Eunjin (24 July 2012). "버벌진트 콘서트 ‘인간 김진태’ 라이프 스토리 말한다". Artsnews (in Korean) (Seoul).
  7. ↑ Park, Euna (6 August 2012). "뮤즈라이브 대중음악 공연 프로젝트 8월 라인업 공개". Newswave (in Korean) (Seoul).