Hero Cycles

Hero Cycles Limited

Type	Public company
Industry	Bicycles
Founded	1956
Headquarters	Ludhiana, Punjab, India
Key people	Om Prakash Munjal
Products	Bicycles
Revenue	1650 crore (US$260 million) 2010-2011^[1]
Subsidiaries	Hero Motocorp, Erik Buell Racing (49.2%, a subsidiary of Hero Motocorp)
Slogan	Cycle of Life
Website	www.herocycles.com

Head badge of Hero Cycle

Hero RazorBack in India

Hero Bicycle at Bhadrachalam

Hero Cycles Limited, based in Ludhiana Punjab, India, is a manufacturer of bicycles and bicycle related products.^[2]

History

Hero group was established by the four Munjal brothers, namely, Brijmohan Lall Munjal, Satyanand Munjal, Om Prakash Munjal and Late Dayanand Munjal.

The brothers hailed from a small town called Kamalia, now in Pakistan.
The brothers established a business of bicycle spare parts in the year 1944 in Amritsar.
After partition and independence of India, the brothers moved to Ludhiana and started a bicycle unit called Hero Cycles in 1956.
By 1975, Hero became the largest manufacturer of bicycles in India with a production of 7500 cycles per day.
In 1984, Hero group joined Honda Motors of Japan to create Hero Honda Motors Limited which soon became one of the market leader in motor-cycle sales in India.
In 1986, Hero Cycles produces over 18,500 cycles a day, the highest in global reckoning. With the 48% share of the Indian market, this volume has catapulted Hero in the Guinness Book of World Records as the largest bicycle manufacturer in the world.
By 2004, Hero Honda became the world's largest manufacturer of two-wheelers with over 48% market share in India.
In August 2011, Hero and Honda parted company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda joint venture.
In 2012, Hero crossed the figure of 13 Crore Cycles.

↑ "Hero Cycles to get into premium segment; to export to US, UK - Economic Times". Articles.economictimes.indiatimes.com. 7 August 2011. Retrieved 10 August 2011.
↑ "Hero Cycles Ltd". Herocycles.com. Retrieved 10 August 2011.