HeForShe

HeForShe

Formation	20 September 2014 (2014-09-20)
Founder	UN Women
Key people	Emma Watson Kiefer Sutherland Wolf Blitzer[1]
Parent organization	UN Women
Website	www.heforshe.org

HeForShe is a solidarity campaign for gender equality initiated by UN Women. Its goal is to engage men and boys as agents of change for the achievement of gender equality and women’s rights, by encouraging them to take action against inequalities faced by women and girls.^[2][3] Grounded in the idea that gender equality is an issue that affects all people — socially, economically and politically — it seeks to actively involve men and boys in a movement that was originally conceived as “a struggle for women by women”. Some noticed the contradiction of a campaign for gender equality which take only action against inequalities faced by women and girls, ignoring problems affecting men and boys.^[4][5][6]

On the HeForShe website, a map — which uses a geo-locator to record global engagement in the campaign — counts the number of men and boys around the world who have taken the HeForShe pledge, as UN Women works towards its goal of engaging 1 million men and boys by July 2015.^[7] The campaign website also includes implementation plans for UN agencies, individuals and civil society, as well as those on university and college campuses, both through online and sustained engagement.^[8]

“Initially we were asking the question, ‘Do men care about gender equality?’ and we found out that they do care,” said Elizabeth Nyamayaro, senior adviser to the executive director of UN Women. “Then we started to get a lot of emails from men who signed up, who now want to do more.”^[9]

History

A special event was held to kick-start the HeForShe campaign on 20 September 2014 at the Headquarters of the United Nations in New York.^[10] It was hosted by UN Women Goodwill Ambassador Emma Watson, whose speech — about her own path to feminism and her call to involve men and boys in promoting gender equality — was widely circulated via social media.^[11][12]

At that event, UN Women made a call to mobilize the first 100,000 men in the campaign, a goal successfully reached in just three days. United States President Barack Obama, actor Matt Damon, and UN Secretary-General Ban Ki-moon are among some of the high-profile male champions featured on the site.

IMPACT 10X10X10 initiative

UN Women launched the HeForShe IMPACT 10X10X10 initiative to gain further momentum in advancing gender equality and women’s empowerment at the 2015 World Economic Forum in Davos on January 23, 2015.^[13] The initiative was launched as a one-year pilot effort to engage governments, corporations and universities as instruments of change. IMPACT 10X10X10 targets some of the communities that most need to address women’s empowerment and gender equality concerns—and those that have the greatest capacity to make and influence those changes.

Global leaders serving as IMPACT 10X10X10 founding champions include H.E. Prime Minister Mark Rutte of the Netherlands; H.E. President Ernest Bai Koroma of Sierra Leone; H.E. Prime Minister Stefan Löfvén of Sweden; Paul Polman, CEO of Unilever; Rick Goings, chairman and CEO of Tupperware Brands Corporation; and Dennis Nally, chairman of PricewaterhouseCoopers International Ltd.

UN Women Executive Director and Under-Secretary-General Phumzile Mlambo-Ngcuka said: “HeForShe exemplifies UN Women’s groundbreaking leadership on gender equality. We know where change is proving hardest. The HeForShe IMPACT initiative puts responsibility for change right where it matters—and spotlights leaders who can make it happen. The founding champions from industry and government will pave the way for others to join in, using the pilot initiatives to streamline decision-making on relevant and successful activities. Ultimately, we need everyone to get involved if we are to turn the tide.”

IMPACT 10X10X10 prioritizes legislative bodies and corporations based on the severity of gender inequality in these areas, as confirmed by findings from the World Economic Forum’s Global Gender Gap Report in 2014. The report highlights the large gap between men and women in terms of political empowerment and indicates that there has been little improvement in workplace equality since 2006. Universities were invited to join the impact trio because youth engagement represents one of the greatest opportunities to accelerate progress in the achievement of gender equality and the end of violence against women.

Popular British actor and UN Women Global Goodwill Ambassador Emma Watson serves as the public face of the movement. She said, “The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally.”^[14]

International Women’s Day Facebook conversation with Emma Watson

In celebration of International Women’s Day on March 8, 2015, Emma Watson continued the HeForShe movement by hosting a live Facebook conversation in which she addressed questions and hosted an intimate conversation about gender equality.^[15] The event was attended live by 120 fans and viewed by millions more around the world as Watson galvanized a conversation about serious issues from unequal pay to why feminism shouldn’t be threatening to everyday issues including why it’s okay for men to cry, chivalry and everything in between.

Chase ATMs go HeForShe

The UN Women’s HeForShe solidarity movement for gender equality gained new exposure in early March 2015 when campaign title sponsor and leading global financial services firm JPMorgan Chase & Co. encouraged support for the movement on the screens of Chase ATMs throughout New York City and Los Angeles.^[16]

“Gender equality is not just a women’s issue; it’s a human rights issue that benefits everyone,” said a banner running on Chase ATMs through the month of March 2015, urging men and boys to stand up against the inequalities faced by women and girls globally.

HeForShe in the media

Since its announcement with Emma Watson in September 2014, the HeForShe campaign has received widespread media coverage and praise.

“In a campaign from the United Nations that seeks to promote women’s rights, there is not a woman in sight—and that is deliberate. The strategy behind the campaign, which is to begin on Friday morning, is revealed by its theme ‘HeForShe’—in other words, men ought to stand up for the rights of the women of the world who are their mothers, sisters and daughters. The centerpiece of the campaign is a website, heforshe.org, where visitors can watch a video clip meant to serve as a teaser that introduces the initiative.”^[17]

“Usually, you first have to be a woman. But not in the case of Farhan Akhtar, a Bollywood superstar—actor, singer and filmmaker—who recently became the first male ambassador for UN Women, an agency that focuses on gender equality. He’s also an advocate for the UN’s HeForShe campaign, designed to encourage men to stand up for gender equality.”^[18]

“Emma Watson launched the HeForShe campaign at the UN last week and extended a ‘formal invitation’ to men to participate in the conversation about gender equality. ‘Gender equality is your issue, too,’ said the actor and UN Women Goodwill Ambassador. Watson’s speech struck a chord with many and fanned the feminist fire that is, slowly but surely, being reignited.”^[19]

“Watson is an ambassador for the United Nation’s HeForShe campaign—a movement to remind us all that feminism really just means people treating each other with equal respect—and while discussing it last week she recalled a date who became ‘tetchy’ when she offered to pay for dinner. ‘Awkward,’ she said.”^[20]

“Nyamayaro—senior adviser to the Under-Secretary-General and Executive Director of UN Women—launched the HeForShe campaign in September as a means to promote solidarity among both genders to enhance the rights of women around the world.”^[21]

Criticism

HeForShe campaign has also received some criticism due to its name having connotations of male being the oppressors and female gender being the oprresesed. There were several Youtube videos made in response to the speech Emma Watson gave while launching the HeForShe campaign.^[22] Some critics say that while the campaign speaks about gender equality, it mainly focuses only on Women's issues.

See also

• Women's rights in 2014
• New feminism
• Emma Watson

References

External links

• HeForShe web page