Hansa Research
| Industry | Market research |
|---|---|
| Founded | 1983 |
| Headquarters | India |
Key people | Ashok Das, MD |
| Services | Market research, business intelligence, market analysis, Indian readership survey |
Number of employees | 1100 (Hansa Research,2010) |
| Website | Hansa Research |
Hansa Research is a global market research agency conducting market research in 77 countries with offices in India and the US. It is the only global market research agency headquartered in India.[1] Under the leadership of Mr. Ashok Das, the Managing Director, Hansa Research became one of the fastest growing market research agencies in India. In 2006 it was the first Indian market research company to acquire a U.S.-based firm, GCR.
Timeline
- 1983 Established by Mr. R K Swamy
- 2003 The Media Research Users Council awards the world’s largest readership survey contract, to Hansa Research
- 2005 Hansa Research introduces HPI, an indicator of consumer premiumness
- 2006 Hansa Research buys Gartner Custom Research in the US and establishes a US presence
- 2009 Hansa Research launches CelebTrack, world’s largest celebrity study
References
- ↑ "Hansa Research: About Us". Retrieved 3 September 2013.