Haldiram's

Haldiram's
Private limited with share capital [1]
Industry Food industry
Founded 1937
Headquarters Nagpur, India
Area served
 India, Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand and others
Products Snacks, sweets, beverages, frozen foods
Revenue 35 Billion INR [2]
Website www.haldirams.com
A Haldiram's restaurant in Teghoria, Kolkata
Food at a Haldiram's restaurant in Delhi
South Indian thali at Haldiram's, Gurgaon

Haldiram's is a major Indian sweets and snacks manufacturer[3][4] based in Nagpur, Maharashtra, India. The company has manufacturing plants in Nagpur, New Delhi, Kolkata, Bikaner.[4] Haldiram's has its own retail chain stores[5][6] and a range of restaurants in Nagpur and Delhi. In contemporary times, Haldiram's products are exported to several countries worldwide, including Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand and others.[7]

History

Haldiram's was founded in 1937 by Gangabisenji Agrawal, as a retail sweets and namkeen shop in Bikaner, Rajasthan.[7] In expansion, the company's first manufacturing plant was located in Calcutta.[7] In 1970 a larger manufacturing plant was established in Nagpur.[7] Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s, which also had a retail store.[7] In 2003, the company began the process of developing convenience foods to be marketed to consumers.[8] In 2008, the chairman of the company's Nagpur branch was Shivkishan Agarwal.[9] In 2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report, a study conducted by Trust Research Advisory.[10]

Contemporary times

Many of Haldiram's retail stores are located in North India.[11] As part of the plans presented in the 2014 Railway budget by the then minister Sadanand Gowda of "serving better food on trains", Haldiram's started catering the Paschim Express, which runs between Amritsar and Mumbai from August 2014.[12]

Products

halidrams snack foods are popular all over India. Here is Methi Ghatia Snack made out of lentils and fenugreek seeds.

Haldiram's has over 100 products.[9] Its products include frozen foods such as frozen meals,[13] ice cream,[7] and kulfi,[14] namkeen,[7] sweets,[15] cookies, crackers, sherbet, papad, savories, chips[16] and other snacks. Haldiram's also produces fruit-flavored beverages and dairy products.[7] The company also produces ready-to-eat food since 2010.[13] In the 1990s, the production potato-based foods was enabled by the importation of machinery from the United States designed for these purposes.[7]

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites.[7] The pricing of the company's products is typically inexpensive compared to similar products made by other companies.[7] Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.[8] The company's products are carried by some Indian supermarkets in the U.S.[14] In the U.S., Hardiram's products are popular with South Asian Americans.[17]

References

  1. ↑ "Haldiram's (foods) Limited". Company Check. Retrieved 2 September 2014.
  2. ↑ "Haldiram's (foods) Limited Revenue". India Times. Retrieved 3 Feb 2015.
  3. ↑ Sohn, Timothy (April 8, 2013). "Philadelphia students have a taste of India". Metro (Philadelphia). Retrieved 2 September 2014.
  4. ↑ 4.0 4.1 "Haldiram's to expand in northern region". One India. July 2, 2006. Retrieved 2 September 2014.
  5. ↑ Ray (2010). Supply Chain Management for Retailing. Tata McGraw-Hill Education. p. 309. ISBN 0070145040.
  6. ↑ O' Brien, Charmaine (2013). The Penguin Food Guide to India. Penguin UK. ISBN 9351185753.
  7. ↑ 7.0 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 Balakrishna, Sidharth. Case Studies in Marketing. Pearson Education India. pp. 63–68. ISBN 8131757978.
  8. ↑ 8.0 8.1 Bhushan, Ratna; Damodaran, Harish (August 1, 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014.
  9. ↑ 9.0 9.1 Mishra, Ambreesh (November 27, 2008). "Snack charmers". India Today. Retrieved 2 September 2014.
  10. ↑ "India's Most Trusted Brands 2014".
  11. ↑ Goel, Manju (2014). A Textbook of Retail: For Class-9. Goyal Brothers Prakashan. p. 28.
  12. ↑ "Now, food from MTR, ITC, Haldiram's on trains". Deccan Herald. 4 August 2014. Retrieved 2 September 2014.
  13. ↑ 13.0 13.1 Pratap, Rashmi (22 August 2014). "The cooked-up story". The Hindu. Retrieved 2 September 2014.
  14. ↑ 14.0 14.1 (Staff reporter) (May 9, 2012). "Haldiram Launches New Line of Frozen Products". India West. Retrieved 2 September 2014.
  15. ↑ Ameen, Karishma (March 5, 2013). "Haldiram’s munchies, crunchies and sweets now in Dhaka". The Daily Star. Retrieved 2 September 2014.
  16. ↑ "Haldiram’s chips pack shows future packing date; owner claims its tampered by blackmailer Nagulkar!". Nagpur Today. August 31, 2014. Retrieved 2 September 2014.
  17. ↑ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.

Further reading

External links

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