Haig (whisky)
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| Type | Scotch whisky |
|---|---|
| Manufacturer | John Haig & Co Ltd |
| Country of origin | Scotland |
Haig, also known as Dimple, Dimple Pinch,[1] or Haig's Pinch,[2] is brand of Scotch whisky, originally manufactured by John Haig & Co Ltd. The brand and its distillery is now part of the Diageo conglomerate.
History
The dimpled bottle was introduced in the 1890s. This bottle became so well known and important to the brand that it was registered as a trademark in the US in 1958 by Julius Lunsford.[3]
The business was originally owned by the Scottish Haig family, whose members included Field Marshal Douglas Haig, famous for commanding the British Army in some of the largest battles of the First World War. The family business was subsequently merged into the Distillers Company Limited (DCL) and then into the larger conglomerate Diageo.
Promotions
One of their best known advertising slogans was Don't be vague, ask for Haig.[4][5]
References
Notes
- ↑ http://www.masterofmalt.com/whiskies/haig-dimple-15-year-old-whisky/
- ↑ "Haig's Pinch". Masters of Malt. Retrieved 2014-04-04.
- ↑ Constance L. Hays (September 30, 1999), Julius R. Lunsford, 84, Trademark Law Expert, New York Times
- ↑ Elizabeth Knowles, "Advertising slogans", The Concise Oxford Dictionary of Quotations, Oxford University Press
- ↑ Top 10 advertising slogans, The Guardian, 10 July 2003
Bibliography
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