HACEB

Industrias Haceb S.A.
Private
Industry Electrical appliance and gas appliance
Founded 1940
Founder José María Acevedo
Headquarters Medellin, Colombia
Products Refrigeration
Water Heater
Washer
Microwave
Stoves
Owner Sunny Dimalu
Slogan Haceb with the best service
Website Haceb

Industrias Haceb S.A. is a Colombian company that manufactures heating, domestic and commercial refrigeration.

Starting from a small electrical repair shop in 1940, Industrias Haceb is a company that currently has over 2,800 employees. It has a presence in Colombia and several other countries, such as America, where it markets its own brands, Haceb and Icasa. They also work in strategic partnerships with international companies.

History

At the age of 22, José María Acevedo bought a small electrical repair shop in Medellin for 90 pesos. By then, World War II had slowed the supply of derivatives of steel and other materials used by the military, which annulled the imports of new products. This became an opportunity to expand the focus of the workshop to industrial functions. That was how, in a show of initiative and individual effort, the company was born. It produced quality appliances that were originally repaired.

Since its inception and until the 60's, the technical service worked alongside the production and sales divisions to add value to the sale of the first appliances, but only to meet the needs required by customers.

Began production with the manufacture of kitchens.

Expanded product line with electric heaters.

Creation of line heaters.

Began production of refrigerators fully porcelain enameled. Its success in 1984 led to the construction of cooling plant as a specialized system dedicated to making this appliance.

Began production line consisting of covered electric recessed furnaces and integrated cooker hoods.

Obtained the Quality Label Icontec for domestic refrigerators.

It was released the gas line formed by gas kitchens (1990), covers recessed gas and mixed (1991), stoves (1991) and recessed oven gas (1995).

Cali branches were formed, Bogota and the Coffee, to strengthen the Company's presence in these areas of the country.

The refrigeration plant was certified ISO 9001 version 1994.

Haceb Industries introduced the cooling line shopping-freezers, refrigerators and beverage dispensers. In addition, expanded its range of gas appliances to meet the mass use of gas in Colombia and reached ICONTEC for products that work with this type of fluid.

The company launched a new organizational model that allowed it to focus more on its commercial business and expand its product portfolio. Haceb Industries SA, won the award for Best After Sales Service Portfolio in the country, recognizing his leadership in this business.

The Company adopted a new organizational structure model of concentric, where multi-tasking between different areas, strengthening of corporate culture and corporate consolidation, were the key to organizational growth.

Earlier in this century Haceb implemented its Call Center, centralized service that seeks to channel the needs of clients and users of the Company at the national level to provide an agile, quick response and timely.

A world-class economic recession and increased unemployment, made this year a difficult period for the Colombian industry. There was a sharp decline in demand for its products nationally and internationally.

However, continued Haceb Industries dynamics of technological change, strategic and management, which allowed him to continue competing successfully in the market for electrical and gas appliances.

Consolidated the transfer of some areas on Guayabal to modern North Heating Plant, located in Copacabana - Antioquia, equipped with new machinery, equipment and systems. In addition, work continued on a better conditioning and Refrigeration Plant Parts and Components.

As for products, entered the market with the manufacture and marketing of DHA Water Dispenser 3.3 LT., The kitchenette and the Standard GM2 line Refrigerators Soft Line.

Realizing the need for strengthening against the FTAA (Free Trade Area of the Americas), Haceb Industries consolidated its position as a multi-firm, acquired technology that allowed him to optimize their production and expansion, and improved its product portfolio. This year, for their nation-building, was purchased brand Icasa. Under investment in technology, launched the Integrated Management Information System ASW, with the aim of joining up all the supply chain. Also acquired a high-tech tool for 3Dimensional design that allowed streamline production, optimize resources and reduce delivery times.

It was certified ISO 14001 Environmental Management, the first company in the country to be certified under the 2004 version. Haceb of Ecuador was established in order to increase the positioning of the company abroad.

The Company strengthened its position in international markets. Contracts were signed with major chemical companies, which prompted the Company to comply with world standards. Additionally, Haceb Haceb of Venezuela and Mexico were formed.

Technological conversion had a special significance that year, which sought to acquire new machinery and upgrading of certain production processes. For the domestic market, two new Haceb Exhibition Halls, which houses the entire portfolio of products and provides comprehensive advice to the client, were put into operation,. The first is located in the Guayabal district of Medellin, the second is located on the premises of the Company in Copacabana, Antioquia.

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