Google Affiliate Network

Google Affiliate Network

Type	Public
Industry	Affiliate marketing
Founded	Chicago, Illinois (1998) as Dynamic Trade
Headquarters	Mountain View, California
Products	Affiliate network
Website	google.com/ads/affiliatenetwork/

The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007.^[1] On April 16, 2013, Google announced the closure of the Google Affiliate Network.^[2]

History

DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.^[3]^[4]
The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.^[5] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

↑ Drive conversions with performance-based advertising – Google Affiliate Network – Google Ads. Google.com. Retrieved on 2013-09-19.
↑ Google Affiliate Network: An update on Google Affiliate Network. Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.
↑ Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
↑ Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger, Search Engine World, retrieved January 15, 2009
↑ Google Completes Sale of Performics (Sept 10, 2008),, NYTimes.com, retrieved November 11, 2008