Godfrey Phillips India

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Godfrey Phillips India Ltd., the leading company of K K Modi Group, is one of the largest players in the domestic cigarette industry. The company with an annual turnover of approximately INR3600 crore (US$570 million), according to the 2013-14 estimate, has expanded business interests in tea, pan masala and confectionery.

Brands

Along with some of the most popular brands in the country like ColorBar USA, Four Square, Red and White, Cavanders and Tipper, Godfrey Phillips India recently launched Pan Vilas pan masala which has already shown great potential. Additionally, Godfrey Phillips India also manufactures and distributes iconic brand Marlboro under a license agreement with Philip Morris.

In a short span of three years, Pan Vilas has a national market share of more than 13% in the premium pan masala category. This year, Raag, a popular pan masala, endorsed by Pan Vilas was launched for faster adoption and deliver higher marketing efficiency.

A large part of the success of Pan Vilas is credited to signing Bollywood superstar Shah Rukh Khan as their brand ambassador. Khan later signed new deals, making Pan Vilas the principal sponsor of his IPL team Kolkata Knight Riders for the 2014 Champions League Twenty20 and later also the co-sponsor of his television show India Poochega Sabse Shaana Kaun?, which aired on &TV in March 2015.

Godfrey Phillips India’s concerted efforts in Tea City brand has led to the success of Symphony and Super Cup Tea. Utsav and Samovar franchises have grown with innovative campaigns.

The Company has also forayed into the highly competitive confectionary segment with Funda Goli’s of various flavors, using the extensive distribution infrastructure to have a pan India reach.

International Business

Godfrey Phillips India has also spread its footprint in the international markets. Today, the International Division has developed business associations with various players in international tobacco industry to export its own cigarette brands, cut & blended tobacco, tobacco leaf and providing technical services and contract manufacturing. Many countries from the Middle East, Africa, Asia, Europe, Australia and Latin America have been added to its portfolio. The International Division also exports Bulk and Specialty Teas to Germany, USA, Japan, UAE, Kazakhstan and Iran.

Godfrey Phillips India has always been proactive with corporate social responsibility initiatives such as- Godfrey Phillips Bravery Awards, Amodini- women’s empowerment project, various GAP (Good Agricultural Practices) programmes for tobacco farmers and stringent environmental management by manufacturing facilities.

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