Genesis (bikes)

Genesis is a British bicycle brand,[1][2] owned and operated by UK distributor Madison, which in turn is part of the H. Young group of companies. Madison, based in Stanmore, London, also owns the Ridgeback and Saracen brands of cycles, with Genesis evolving out of Ridgeback due to dealer demand for the Ridgeback Mountain Bike range.

Genesis is well known for its classic take on bicycle design, with the vast majority of the Genesis range being manufactured from Reynolds steel tubing, as well adhering to what many would consider a clean and simple aesthetic.

Croix de Fer

The brand is perhaps best known for the Croix de Fer model. Introduced in 2009, this steel Cyclocross-come-Commuter bike is consistently one of the brand's most popular models.[3]

Vin Cox

The popularity of the Croix de Fer was helped in part by Vin Cox using a Genesis Croix de Fer when claiming the Guinness World Record for the fastest circumnavigation of the globe by bicycle in 2010[4]

In August 2011 the Montane Icemen (Pete Sissons and Paul Cosgrove) used a pair of Croix de Fers to circumnavigate the 1,600-mile (2,600 km) coastline of Iceland in 14 days, further adding to the bike's long-distance credentials.

Madison Genesis

On July 24, 2012, Genesis announced the formation of the Madison Genesis road team.[5]

Managed by UK cycling-legend, Roger Hammond, this development-focussed team is similar in concept to the Madison Saracen team, with a focus on young UK talent.

The team will be riding on a new steel road bike developed with Reynolds Technology, in-keeping with the brand's steel heritage.

References

  1. ↑ Warren Rossiter (Aug 31, 2012). "Titanium and alloy Genesis bikes - Eurobike 2012". BikeRadar. Retrieved 2013-08-19.
  2. ↑ Matthew Cole (Jul 27, 2010). "First look: Genesis Core 40 hardtail". BikeRadar. Retrieved 2013-08-19.
  3. ↑ "Genesis Croix de Fer". Genesis.
  4. ↑ "Genesis Croix de Fer". Genesis.
  5. ↑ "Madison Genesis Road Team Announced". Genesis. Retrieved 9 October 2012.

External links