G by GUESS (clothing)

G by Guess
Division
Industry Retail
Founded April 2007
Headquarters Los Angeles, California, United States
Number of locations
 63 (2012)[1]
Area served
 Domestic; United States
Key people
 Paul Marciano
Maurice Marciano
Owner Guess
Website http://gbyguess.com www.GbyGUESS.com]

G by GUESS, (often known as G), is an American mid-range lifestyle brand by Guess. The division was originally formed to attract a younger audience than its parent company.[2] Their goods are available in-store and the division's online-store.[3]

2007–Present: Foundation and slight expansion

G by Guess was founded in April 2007, as a retail concept, many of the clothing was designed was inspired by the Marciano brothers' passion for their California lifestyle they enjoyed when they first moved to the United States.[4] G By Guess opened their first store in Escondido, CA that same year. In 2008, Guess opens 34 stores and won Retail Store Design of the Year. In 2010, Guess added ten more stores and a year later, they became the official sponsor at the KIIS-FM Jingle Ball in Los Angeles.[5]

In 2009, Pulse was launched as G By GUESS's loyalty card, it organizes promotions/events for G by GUESS. Current point system is 1 point every $1 before tax. After 150 points you gain $10 credit toward a purchase. Pulse also sends out email about sales ahead of time for in store and online. There have also been a few contests and awards given out if shopping specific dates.

Some prizes in the past include custom G by GUESS beach cruisers, trips to Indio, CA for the Coachella Music Festival, and promotional items with purchases during dates or above specific price points.

A reoccurring event for Pulse Members only is Pulse Unplugged where members receive 30% off everything in store, some restrictions may apply.

Pulse is a FREE Loyalty system.

See also

References

  1. ↑ https://www.facebook.com/GbyGUESS/info
  2. ↑ https://www.facebook.com/GbyGUESS/info
  3. ↑ http://www.gbyguess.com/en
  4. ↑ https://www.facebook.com/GbyGUESS/info
  5. ↑ https://www.facebook.com/GbyGUESS/info

External links