G.u.

g.u. (ジーユー jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 280 stores across the country.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由 free), meaning free from high cost clothing. Its signature product is a pair of jeans, which costs 990 yen.

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