Fuse (chocolate bar)
| Product type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1996 |
| Discontinued | 2006 |
| Related brands | List of Cadbury products |
Fuse was a brand of chocolate bar manufactured by Cadbury in the United Kingdom. The product was unusual for being a solid bar of chocolate containing suspended within it nuts, raisins, crisp cereal and fudge pieces[1] rather than having these ingredients simply coated with chocolate.
The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly.[1]
Fuse was the subject of a large marketing campaign leading to a national rollout of the product on "FuseDay" - Tuesday 24 September 1996.[2]
The unusually large marketing campaign was the subject of a documentary by TV Choice Ltd - The Marketing Mix at Cadbury's (1998).[3]
Forty million Fuse bars were sold in the first week of release.[2] The brand was discontinued in 2006.[4]
As of early 2010, there are various campaigns in progress to see its return to the shelves.[5][6]
References
- ↑ 1.0 1.1 Cadbury.co.uk case study - product development, undated, accessed 9 July 2007
- ↑ 2.0 2.1 Cadbury.co.uk case study - launch strategy, undated, accessed 9 July 2007
- ↑ www.tvchoice.uk.com, undated, accessed 9 July 2007
- ↑ "Chocolate Bars: Names of Chocolate Bars, Launch Dates, Interesting Facts".
- ↑ "Bring Back The Cadbury Fuse Bar Facebook Group".
- ↑ "Chocablog: Bring back Cadbury Fuse!".