Furniture Village
 | |
| Industry | Retail |
|---|---|
| Founded | 1989 |
| Founder |
Peter Harrison David Imrie |
| Headquarters | Slough, England, UK |
Number of locations | 40 (January 2013) |
| Products | Furniture |
| Website | Furniture Village Website |
Furniture Village is a British furniture retailer. It has 40 stores throughout the United Kingdom, the first of which was opened in Abingdon. The company is headquartered in Slough.[1] This is the largest privately owned furniture chain in the United Kingdom.[2] Their target market is the upper end of the price range for the moderately rich.[3] Their advertising has attempted to establish quality, rather than price, as the distinguishing point from competitors DFS and Courts.[4]
History
The company was established in 1989 by Peter Harrison and David Imrie in partnership with Cadogan Estates. Cadogan Estates sold its 70% stake in the chain to its management, led by Peter Harrison, in December 2001.[2] In August 2002, Furniture Village bought three Conroys stores from the administrators to give it a presence in North East England.[5] Also in 2002, the company launched an upmarket retail brand, the London Furniture Company,[6] but this was unsuccessful and closed in 2005.[7]
Awards
Furniture Village has won trade magazine Cabinet Maker's awards for small, medium and large retailer of the year.[3] It won the National Interiors Retailer of the Year award for 2007.[8]
References
- ↑ "Furniture Village Limited", Companies House. Retrieved 5 March 2011.
- ↑ 2.0 2.1 "Cadogan sells Furniture Village", The Daily Telegraph, 8 December 2009.
- ↑ 3.0 3.1 "Sofa so good: Furniture Village founder Peter Harrison has underpinned the success of his brand with lucrative property strategies. Christine Eade sits down for a chat.", Property Week, 9 July 2004.
- ↑ "Furniture Village to emphasise quality.", Marketing, 29 June 2005.
- ↑ "Conroys orders to be honoured.", Cabinet Maker, 16 August 2002.
- ↑ "Furniture Village boss quits amid ad review.", Marketing Week, 9 October 2003.
- ↑ "Upmarket test for Furniture Village.", Cabinet Maker, 11 November 2005.
- ↑ "Meeting demands pays off.", Cabinet Maker, 26 January 2007.