Fujiya Co.

"Fujiya" redirects here. For the British musical group, see Fujiya & Miyagi.
Fujiya Co.,Ltd.
Private
Founded 1910
Headquarters Tokyo, Japan
Area served
  • North America
  • Over 100 countries worldwide (Africa, Asia, the Caribbean, Latin America, Europe and the Middle East.)

The United States

Owner Mitsubishi(53.09%)
Cerberus Capital Management(2.35%）
Bandai Namco(1.94%)
Korean Broadcasting System(1.17%)
New Flyer Industries(0.58%)

Fujiya Food Service Co., Ltd. (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]

Mascot

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[2]

References

  1. ↑ 1.0 1.1 "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2008-10-31. Retrieved 2008-12-29.
  2. ↑ 2.0 2.1 "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Retrieved 2008-12-29.

External links