Froot

For other uses, see Froot (disambiguation).
Froot
Studio album by Marina and the Diamonds
Released 13 March 2015
Recorded 2013–14
Genre Pop
Length 53:09
Label
Producer
Marina and the Diamonds chronology

  • Froot
  • (2015)
Singles from Froot
  1. "Froot"
    Released: 11 November 2014
  2. "Happy"
    Released: 12 December 2014
  3. "I'm a Ruin"
    Released: 2 February 2015
  4. "Forget"
    Released: 3 March 2015

Froot (stylised as FROOT) is the third studio album by Welsh singer Marina Diamandis, professionally known as Marina and the Diamonds. It was originally scheduled to be released on 3 April 2015 by Neon Gold Records and Atlantic Records, although it was ultimately released on 13 March 2015 in reaction to unauthorised Internet leaks. Diamandis wrote all twelve tracks featured on the record by herself, and collaborated with producer David Kosten for their production.

Music critics commended the album's cohesive production; they further applauded Diamandis for her vocal delivery. The record debuted at number ten on the UK Albums Chart with first-week sales of 10,411 copies, and became her first top-ten album on the US Billboard 200 after charting at number eight with 46,000 album-equivalent units. The "Froot of the Month" campaign saw six songs ("Froot", "Happy", "Immortal", "I'm a Ruin", "Forget" and "Gold") released on a monthly basis in anticipation of the record. Froot will be further promoted by the international Neon Nature Tour, which began in March 2015.

In an interview for Billboard in April 2015, Diamandis expressed a wish to repackage the album with new tracks.[1]

Background

"Maybe I was ready to change. Maybe I was ready to leave a lot of things I'd held onto in the past behind. I don't know if that happens to other people when they hit a certain age, or maybe some people don't even have those issues to begin with. Perhaps it's not very common, but I know that it was important for my future."

- Diamandis on Froot

Diamandis announced that she was writing material for her third album in February 2013,[2] although she confirmed in a Facebook Q&A session with her fans on 13 October 2014 that material for the album was written from July 2012 onwards.[3]

In an interview with The Line of Best Fit, Diamandis speaks of the past record and the new one. She said that as soon as she finished the record and "Primadonna" came out, she already knew what she wanted to do with the third record. Electra Heart (2012) came with a list of production and writing credits, but for the new record she preferred the company of one producer as opposed to a rotating cast; on Froot, she could create "the whole thing". She felt that her confidence as a songwriter had improved by listening to her instincts and believing in her own abilities.

"Electra Heart was so incredible in that it really changed the way that I wrote, and I don't think I would've written this album if I hadn't been through that process. I would be observing people like Diplo and Dr. Luke, and I found after that was writing in a much more free way, whereas when I was writing on my own with a piano I was really just stuck to it and I became quite limited, like I'd reached a certain point. I think it was down to the fact that they were giving me instrumentals to write on, and I was like 'well I can make an instrumental...' so I started making these really shoddy ones at home and then found that completely and suddenly opened up my whole songwriting sphere in a really amazing way."[4]

Further, she felt that there was a distance between the way she sounded in a recorded and live performance, so when she started writing the album and was looking for a producer, she explained to her A&R that she needed to be produced as a band.

Diamandis also stated that Froot was not entirely dark and that "it's almost celebrating being happy". The album is described as considerably "reflective" in comparison to her previous releases, and is said to be "centred around extremely different things; half of the album is about a relationship that I had to end".[5] The singer declared the word "Fruit" was spelled as "Froot" because she liked the way it looked, especially since the "O"s could interlink.[6]

Composition

Froot is a pop[7][8] album with elements of dream pop, synthpop,[9][10] electronic,[11][12] indie pop[13] and rock music.[14][15][16] The songs were recorded with a live band.[17] The album opener, "Happy" was described by Idolator as being a "dreary, heartfelt ballad".[18] In it, the singer is "laying her emotions bare above the simplest, sweetest of piano melodies", her voice remaining the focus.[19] The title track was described by critics as being quirky,[20] and a collage of forgotten 1970s and 1980s club gems.[21]

"I'm a Ruin" is a mid-tempo composition in which Diamandis reflects on life and loving herself selfishly. The tense vocals are backed by lush, throwback synths and hard-hitting drums.[22] A critic complimented the lyrics as similar to the ones she wrote for Electra Heart (2012),[23] while also "starkly confessional".[24] "Better Than That" was described as "sassy" and "a future heavy-hitter, doused in wah-wah axes and classic funk and rock delvings" by The Line of Best Fit, while Diamandis herself said it was "like classic rock".[4] The closing track, "Immortal", is a "delicate, stripped-back ballad that finds her contemplating the transitory nature of life", which Idolator viewed as a recurring theme in Diamandis's "occasionally morbid oeuvre", but added that she "always manages to examine the topic from an original perspective."[25]

Promotion

The album's title track, "Froot", premiered on Diamandis's birthday, 10 October 2014,[26][27] and was released digitally on 11 November 2014.[28] The track listing was confirmed on 9 November 2014,[29] whilst the album cover was unveiled the following day.

Froot of the Month

Diamandis had confirmed that six songs will be released before the album's release, one each month up until 6 April 2015, calling this strategy the "Froot of the Month". After the internet leak and subsequent release of the album, fans speculated that this would be cut short to five songs, but despite this, the final song was released on its planned date.[30] "Froot" was the first of these releases, and was followed by "Happy" in December. The two were released as a limited-edition 7" vinyl single. "Immortal" was released in January, "I'm a Ruin" in February, "Forget" in March and "Gold" in April. Over the final twelve days before the albums release, each song (in the same order they appear on the track list) was released and promoted through a variety of outlets.

After questioning about the "Froot of the Month" strategy, Diamandis tweeted, "I came up with the 'Froot of the Month' strategy to enable me to release the music I wanted to, as opposed to what might work commercially."[31]

The Neon Nature Tour

Diamandis also has several large profile performances lined up for the first part of 2015, such as the Governor's Ball in New York City between the 5 and 7 June. Other performances include Coachella Festival in April and the Lollapalooza Festival in August. After announcing a number of festival dates, in February Diamandis announced the first dates of her third headlining tour, The Neon Nature Tour.[32] In an interview with The Guardian, Diamandis stated that her hopes for the merchandise stand for The Neon Nature Tour included scratch and sniff t-shirts, eye shadow and nail varnish modeled after Diamandis's colour palette, and glow-in-the-dark T-shirts so that audience members can wear them and be a part of the show.[6] The stage decoration for the festival performances was described by Diamandis as an "electric garden, with luminous flowers and shiny fruit",[33] though the debut of said setup during Lollapalooza Brasil wound up cancelled due to flight delays.[34][35]

Critical reception

Professional ratings
Aggregate scores
Source Rating
Metacritic 76/100[36]
Review scores
Source Rating
AllMusic [37]
Digital Spy [38]
DIY [39]
Entertainment Weekly A−[40]
The Guardian [41]
The Irish Times [42]
The Observer [43]
Pitchfork 7.5/10[44]
Spin 8/10[45]
Sputnikmusic 4.9/5[46]
State [47]
Sunday Express [48]

Froot received generally positive reviews from contemporary music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 76, based on 18 professional reviews.[36] Martin Townsend of the Sunday Express described Diamandis as a "pop enigma", complimenting her sound "which comprises few of the usual R'n'B/pop clichés" and called the album "never less than enthralling", comparing it to "True Blue-era Madonna."[48] Michael Cragg of The Observer described Froot as "a cohesive pop album that doesn't just rely on a couple of big singles", with particular praise focused on the deep introspection present throughout the record.[43] Sarah Jamieson of DIY wrote that Froot "finds [Diamandis] at her most accomplished and intriguing", while saluting her as "untamed by genre, unbothered by coolness and unhindered by people-pleasing" and eventually hailed the album as "the jewel in her crown."[39] Isabella Biedeharn of Entertainment Weekly noticed the shift in Diamandis's sound, saying that it compliments her voice "which swings from voluptuous alto to fluttering soprano in one swoop" and described the album as "good fun, [...] with its smirking quips [...] and bubbling beats."[40] Tony Clayton-Lea of The Irish Times applauded the diversity of the record's arrangements, noticing that they vary "from polite club bangers [...] to stripped-back ballads [...] to glorious pop", and stated that "what connects everything is Diamandis's assured creative bent, which remains original, singular and ridiculously poptastic."[42] Matt Collar of AllMusic found that the album "combines everything that was uniquely tantalizing, and pugnaciously feminist, about her debut, while also retaining just enough of the enthusiastic pop hooks and dance beats of Electra Heart to keep things from getting too serious" and defined it as "an arch, swaggeringly impressive album that balances its pop sweetness with a deep-rooted maturity."[37] Laurence Day of The Line of Best Fit described Froot as "an anthology of astute nihilistic, existentialist discussions" and called it "one of the most complex pop albums of recent years."[8] Rory Cashin of State felt that the album is "far more focussed" than its predecessor, and described Diamandis as "that emotionally intelligent outsider who knew how to perfectly articulate those weird thoughts and reactions we all have but would never admit to". He concluded by stating that "with Froot, we’ve got to know Marina a little better, and through that, we know ourselves a little better, too."[47]

Lisa Wright of Digital Spy gave a moderate review and noticed a problem of identity in the album, saying that "there's much on Froot to love and even the tracks that dip into oft-chartered waters still have a playful spark that's hard to dislike, but three albums in, it's still difficult to see where Marina's collage of influence fits in pop's spectrum."[38] Caroline Sullivan of The Guardian called Froot "a record of intense highs and lows", which includes "a range of styles that don’t always join up well", however, she remarked that "if you allow yourself to be swept into [Diamandis'] world, it’s an intriguing place."[41] Marc Hirsh of The Boston Globe described Diamandis as "a curious specimen, seeming silly on the macro scale but revealing herself a more canny artist upon closer inspection—and then, when you look closer still, becoming silly again", and noted that some tracks "fall flat" and "mistake quirk for personality", but ultimately felt that "a few slices of FROOT are exactly ripe enough".[49]

Idolator readers named Froot the "Best Album of Winter 2015".[50]

Commercial performance

Froot debuted at number ten on the UK Albums Chart, selling 10,411 copies in its first week.[51] It sold 2,294 copies in its second week, falling to number forty-four.[52] In the United States, the album entered the Billboard 200 at number eight with first-week sales of 46,000 units, 43,000 of which consisted of traditional album sales; it became Diamandis's first top ten album on the chart.[53] The album debuted at number six on the Canadian Albums Chart with 4,500 copies sold in its first week.[54]

Froot was moderately successful across Europe, reaching number four in Ireland, number ten in Switzerland, number nineteen in Finland and number twenty-four in Germany.[55][56] In Oceania, it peaked at number twelve in Australia and New Zealand, becoming Diamandis's highest-charting album in both countries.[57][58]

Track listing

All songs written and composed by Marina Diamandis. All songs produced by Diamandis and David Kosten. 

No. Title Length
1. "Happy"   4:03
2. "Froot"   5:31
3. "I'm a Ruin"   4:32
4. "Blue"   4:14
5. "Forget"   4:09
6. "Gold"   4:14
7. "Can't Pin Me Down"   3:25
8. "Solitaire"   4:37
9. "Better Than That"   4:36
10. "Weeds"   4:07
11. "Savages"   4:16
12. "Immortal"   5:21
Total length:
 53:09

Personnel

Credits adapted from the liner notes of Froot.[59]

  • Marina Diamandis – lead vocals, backing vocals, keyboards, production
  • James Ahwai – bass (tracks 2, 5, 7, 8, 10, 12)
  • Keith Bayley – guitar (tracks 5, 10, 12)
  • Wez Clarke – mixing
  • Sam Coldy – artwork
  • Jason Cooper – drums (tracks 1–5, 7–12)
  • Fyfe Dangerfield – piano (track 1); guitar (track 9)
  • Mo Hausler – additional engineering
  • Lewis Hopkin – mastering
  • Jess Keeley – management
  • David Kosten – engineering, keyboards, percussion, production, programming (all tracks); mixing (track 2)
  • Chris McGrath – bass (track 11)
  • Jeremy Pritchard – bass (tracks 1, 3, 4, 9)
  • Alexander Robertshaw – guitar (tracks 1–9, 11)
  • Charlotte Rutherford – portraits

Charts

Chart (2015) Peak
position
Australian Albums (ARIA)[57] 12
Austrian Albums (Ö3 Austria)[60] 38
Belgian Albums (Ultratop Flanders)[55] 92
Belgian Albums (Ultratop Wallonia)[61] 61
Canadian Albums (Billboard)[62] 6
Dutch Albums (MegaCharts)[63] 21
Finnish Albums (Suomen virallinen lista)[64] 19
French Albums (SNEP)[65] 78
German Albums (Official Top 100)[66] 24
Irish Albums (IRMA)[56] 4
Italian Albums (FIMI)[67] 68
New Zealand Albums (Recorded Music NZ)[58] 12
Norwegian Albums (VG-lista)[68] 31
Scottish Albums (OCC)[69] 9
Spanish Albums (PROMUSICAE)[70] 27
Swedish Albums (Sverigetopplistan)[71] 48
Swiss Albums (Schweizer Hitparade)[72] 10
UK Albums (OCC)[73] 10
US Billboard 200[74] 8

Release history

Region Date Format Label Ref.
Australia 13 March 2015
Warner [75][76]
Germany [77][78]
Ireland
  • CD
  • LP
  • digital download
[79][80][81]
United Kingdom 16 March 2015 [82][83][84]
United States
  • CD
  • digital download
[85][86]
Italy 17 March 2015 Warner [87][88]
Germany 20 March 2015 LP [89]
Australia 3 April 2015 [90]
United States 14 April 2015
  • Neon Gold
  • Elektra
 [91]
Italy 28 April 2015 Warner [92]

References

  1. ↑ "Marina and the Diamonds Dishes on Clean Bandit Collab, Writing New Music & More at Coachella". Billboard. Prometheus Global Media. 12 April 2015. Retrieved 16 April 2015.
  2. ↑ Hampp, Andrew (22 February 2013). "Backbeat: Billboard Relaunch Party With Ludacris, Neon Trees, ?uestlove, Timeflies". Billboard. Prometheus Global Media. Retrieved 27 April 2014.
  3. ↑ "Facebook Post". Facebook. 13 October 2014. Retrieved 30 March 2015.
  4. ↑ 4.0 4.1 Day, Larry (10 November 2014). "Marina Diamandis talks candidly about growing up and finally taking control of her sound and identity with third album FROOT". The Line of Best Fit. Retrieved 5 January 2015.
  5. ↑ Britton, Luke Morgan (11 November 2014). "Marina And The Diamonds to release 'reflective' new album 'Froot' in April". NME. Time Inc. UK. Retrieved 5 January 2015.
  6. ↑ 6.0 6.1 Cragg, Michael (30 January 2015). "Marina and the Diamonds: 'I killed Electra Heart with sleeping pills'". The Guardian. Retrieved 5 February 2015.
  7. ↑ Redbrick Album Review: Marina and the Diamonds – Froot
  8. ↑ 8.0 8.1 Day, Lawrence (20 March 2015). "FROOT by Marina & The Diamonds". The Line of Best Fit. Retrieved 20 March 2015.
  9. ↑ Bekia Marina and the Diamonds publica su esperado nuevo disco, 'Froot'
  10. ↑ WE PLUG GOOD MUSIC WPGM Recommends: Marina And The Diamonds – FROOT (Album Review)
  11. ↑ Irish Daily Star Marina & The Diamonds’ work bears Froot
  12. ↑ lsureveille REVIEW: Marina and the Diamonds - 'Froot'
  13. ↑ Mind Equals Blown Marina and the Diamonds' Froot
  14. ↑ EW Froot by Marina and the Diamonds: EW review
  15. ↑ Rolling Stone Australia Marina & The Diamonds - FROOT
  16. ↑ Idolator Marina And The Diamonds Unveils Her "Forget" Video: Watch
  17. ↑ Spin Marina and the Diamonds Professes "I'm a Ruin" on New "Froot" Cut
  18. ↑ Marina And The Diamonds' "Happy" Video: Watch The Acoustic Clip
  19. ↑ Muumuse.com "HAPPY": MARINA AND THE DIAMONDS FINDS PEACE ON EMOTIONAL 'FROOT' BALLAD
  20. ↑ Idolator Marina And The Diamonds Serves Hollywood Glam In "Froot" Video: Watch
  21. ↑ Paper Magazine These albums will haunt your dreams in 2015
  22. ↑ Idolator Marina and the Diamonds's "I'm a Ruin"
  23. ↑ Muumuse.com "I’M A RUIN": MARINA AND THE DIAMONDS WILL RUIN YOU WITH HER LATEST PIECE OF ‘FROOT’
  24. ↑ Paper Magazine LISTEN TO THE HEARTSTRING-TWANGING "I'M A RUIN" BY MARINA AND THE DIAMONDS
  25. ↑ Idolator Marina And The Diamonds Reflects On The Circle Of Life In Her Arty "Immortal" Video: Watch
  26. ↑ Renshaw, David (10 October 2014). "Marina And The Diamonds reveal new song 'Froot' – listen". NME. Time Inc. UK. Retrieved 11 October 2014.
  27. ↑ "Marina and the Diamonds returns with 'FROOT' single". DIY. 10 October 2014. Retrieved 12 October 2014.
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  29. ↑ Lee, Ben (10 November 2014). "Marina and the Diamonds confirms track listing for new album Froot". Digital Spy. Retrieved 10 November 2014.
  30. ↑ "Secret". Retrieved 30 March 2015.
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  32. ↑ "Marina And The Diamonds Announces North American Tour Dates". Idolator. 4 February 2015. Retrieved 5 February 2015.
  33. ↑ Ortega, Rodrigo (23 March 2015). "Marina and the Diamonds defende cantoras 'autênticas e imperfeitas'" [Marina and the Diamonds defends 'authentic and imperfect' female singers] (in Portuguese). G1. Retrieved 28 March 2015.
  34. ↑ "Announcement of the Lollapalooza cancellation". Marina and the Diamonds Facebook page. 28 March 2015. Retrieved 28 March 2015.
  35. ↑ Sá Pessoa, Gabriela (28 March 2015). "Fã gasta R$ 2.400 para ver cantora em show que acabou cancelado" [Fan spends R$2400 to see singer's cancelled concert]. Folha de S. Paulo (in Portuguese). Retrieved 28 March 2015.
  36. ↑ 36.0 36.1 "Reviews for Froot by Marina and the Diamonds". Metacritic. CBS Interactive. Retrieved 17 March 2015.
  37. ↑ 37.0 37.1 Collar, Matt (16 March 2015). "Marina and The Diamonds: Froot". AllMusic. All Media Network. Retrieved 21 March 2015.
  38. ↑ 38.0 38.1 Wright, Lisa (16 March 2015). "Marina & The Diamonds: Froot review - 'Shines brightest when ruthless'". Digital Spy. Hearst Magazines UK. Retrieved 16 March 2015.
  39. ↑ 39.0 39.1 Jamieson, Sarah (16 March 2015). "Marina and the Diamonds - FROOT". DIY. Retrieved 16 March 2015.
  40. ↑ 40.0 40.1 Biedeharn, Isabella (11 March 2015). "Froot by Marina and the Diamonds: EW review". Entertainment Weekly. Time. Retrieved 13 March 2015.
  41. ↑ 41.0 41.1 Sullivan, Caroline (19 March 2015). "Marina and the Diamonds: Froot review – intense highs and lows". The Guardian. Retrieved 20 March 2015.
  42. ↑ 42.0 42.1 Clayton-Lea, Tony (12 March 2015). "Marina & the Diamonds: Froot". The Irish Times. Retrieved 13 March 2015.
  43. ↑ 43.0 43.1 Cragg, Michael (15 March 2015). "Marina and the Diamonds: Froot review". The Observer. Guardian Media Group. Retrieved 15 March 2015.
  44. ↑ Farah, Safy-Hallan (17 April 2015). "Marina and the Diamonds: FROOT - Album Reviews - Pitchfork". Pitchfork. Retrieved 18 April 2015.
  45. ↑ Carley, Brennan (16 April 2015). "SPIN Pop Report: Seinabo Sey Electrifies R&B, Years & Years Do Haze-Pop Right". Spin Magazine. Retrieved 18 April 2015.
  46. ↑ Lennon b.h.w., John (30 March 2015). "Review: Marina & The Diamonds - Froot". Sputnikmusic. Retrieved 30 March 2015.
  47. ↑ 47.0 47.1 Cashin, Rory (13 March 2015). "Marina & The Diamonds - Froot". State. Roger Woolman. Retrieved 15 March 2015.
  48. ↑ 48.0 48.1 Townsend, Martin (15 March 2015). "Marina and the Diamonds: Froot Review". Sunday Express. Northern and Shell Media. Retrieved 15 March 2015.
  49. ↑ Hirsh, Marc (17 March 2015). "Marina and the Diamonds, ‘FROOT’". The Boston Globe. John W. Henry. Retrieved 18 March 2015.
  50. ↑ Stern, Bradley (15 April 2015). "Marina And The Diamonds’ ‘FROOT’ Wins Idolator’s Best Album Of Winter 2015 Poll". Idolator. Retrieved 16 April 2015.
  51. ↑ Jones, Alan (23 March 2015). "Official Charts Analysis: Kendrick Lamar first rapper since 2013 to top Albums Chart with sales of 29,695". Music Week. Intent Media. Retrieved 8 April 2015. (subscription required)
  52. ↑ Jones, Alan (30 March 2015). "Official Charts Analysis: James Bay debuts at No.1 on Albums Chart". Music Week. Intent Media. Retrieved 11 April 2015.
  53. ↑ Caulfield, Keith (25 March 2015). "Kendrick Lamar Earns His First No. 1 Album on Billboard 200 Chart". Billboard. Prometheus Global Media. Retrieved 30 March 2015.
  54. ↑ Cross, Alan (26 March 2015). "Weekly Music Sales Report and Analysis: 26 March 2015". A Journal of Musical Things. Retrieved 11 April 2015.
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  56. ↑ 56.0 56.1 "GFK Chart-Track Albums: Week 12, 2015". Chart-Track. IRMA. Retrieved 20 March 2015.
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  90. ↑ "Froot (Vinyl)". JB Hi-Fi. Retrieved 11 April 2015.
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