Frederick Ziv

Frederick William Ziv (August 17, 1905 – October 13, 2001, Cincinnati, Ohio) was an American broadcasting producer and syndicator who was considered as the father of television first-run syndication and once operated the nation's largest independent television production company.

Early years

Frederick William Ziv was born in Cincinnati, Ohio to William and Rose Ziv. His parents were Jewish immigrants: his father William, a manufacturer of button holes for overalls, came to the United States in 1884 from Kaunas, Lithuania, at the time part of the Russian Empire, and his mother Rose from Bessarabia three years later. He had only a sister named Irma.[1]

Although he earned a law degree from the University of Michigan, Ziv didn't chose to practice the law, but instead he opened an advertising agency. His natal city Cincinnati was an important center for radio in the 1920s; the nation's largest radio sponsor, Procter & Gamble, and one of its most powerful radio stations, WLW, were both based there. Ziv and writer John L. Sinn, who later became his son-in-law, founded the Frederick W. Ziv Company. They produced pre-recorded radio shows such as Boston Blackie and The Cisco Kid and occasionally bought old shows for new syndicated rerun broadcast. The best known was the serial comedy Easy Aces in 1945.

Ziv Television

In preparation for providing programming for television, Ziv began purchasing film libraries. By July 1948, the company had bought four such libraries -- General, Miles, Kinogram and Forster -- providing a total of more than 13 million feet of film.[2]

By 1949, the company had opened a television production subsidiary, Ziv Television Programs, Inc.; it produced some of America's best-remembered shows, including television versions of The Cisco Kid (1949), soon to become the first American television program filmed in color, and Mr. District Attorney, and such original creations as Highway Patrol, perhaps the best-remembered Ziv production, I Led Three Lives, one of the few 1950s television crime dramas that addressed the real or alleged Communist menace as an overt subject, Bat Masterson, fictionalizing the legendarily dapper marshal, gunfighter, and eventual sportswriter of his namesake, and Sea Hunt.

Ziv Television Productions trademarks included odd for the times twists on the genres of his shows, twists like a crime-fighting underwater explorer (Lloyd Bridges as Sea Hunt's protagonist Mike Nelson) and Highway Patrol itself, perhaps the first crime drama to show large urban regions weren't the only places where criminals liked to roam. The company's closing logo, the name Ziv in large, Romanesque lettering, inside the frame of a television tube, was one of the most familiar sign-off logos of its time.

Ziv's fortunes shifted almost overnight in the mid-1950s. In 1955, they were America's leading and largest independent producer, with a reported two thousand employees at one point, and Ziv was able to buy his own television production studio, after years of leasing from the Hollywood studios. In 1956, the Big Three television networks, ABC, CBS and NBC, realized how successful could be by syndicating their own previous hits, a negative move that cut deeply into the first-run syndication television market. Then Ziv himself began producing series for the networks, beginning with The West Point Story for CBS in the fall of that same year.

Network Takeover

By 1959, the networks began taking control of what went on the air from sponsors, a major result of the quiz show scandals that exploded that same year, but Ziv was very unhappy about it. "They demanded script and cast approvals." - he was quoted as saying. "You were just doing whatever the networks asked you to do, but that wasn't my type of operation. I didn’t care to become an employee for the networks."

In 1960, Ziv sold 80% of his overall company to a group of investors and sold his own television production subsidiary to United Artists renaming Ziv-United Artists, leaving the board of directors when United Artists decided to phase out Ziv Television Programs and reorganize as United Artists Television two years later. He spent the next two decades lecturing on broadcasting and advertising at the University of Cincinnati, which awarded him an honorary doctorate in performing arts in 1985; then he settled into full-time retirement.

Ziv died in 2001 at the age 96. He was survived by a son and a daughter. The University of Cincinnati presents a broadcasting achievement award in his very own name yearly. He is buried in Gate of Heaven Cemetery in his natal city, Cincinnati, Ohio.

References

  1. ↑ 1920 census, Cincinnati, Hamilton Co.< Ohio, enumerator district 225, sheet 12A
  2. ↑ "General Film Library Is Purchased by Ziv" (PDF). Broadcasting. July 12, 1948. Retrieved 23 December 2014.

External links