Fratmen

Fratmen is an e-commerce multi-media delivery network of websites that sell both online and digital products.. The brand is owned by ICONnewmedia, Inc. and is based in Scottsdale, Arizona^[1] The founder of Fratmen, John Marsh, released the first videos on VHS tape in 1999, as well as a small pay-per-view picture gallery on Fratmen.tv.^[2] In December 2001, the company debuted its first male-physique oriented paysite, Fratmen.TV. Fratmen.TV consists of beautifully shot and longingly produced videos of solo, male erotica. Production on Fratmen.TV went on hiatus in early 2014.

In 2006, Fratmen launched a second site, which focused on following the daily lives and model-ambitions of young adults living in the same house. Often referred to as a blend of 'Big Brother' and MTV's 'Real World' concept, viewers can interact with the models as they discover their strengths and abilities to perform in front of a live, web-based audience. Models from the house have gone on to appear in mainstream music videos, high-end fashion campaigns, prime-time television shows, commercial and indie-film work. Sexual interactions are not at the center of this web site as it is a personality-driven product.

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