Frankie (magazine)

frankie

Issue 43
Editor Jo Walker
Categories Women, Culture, Art, Design, Style, Fashion,
Frequency Bi-monthly
Publisher Morrison Media
Total circulation 58,631[1]
First issue 2004
Country  Australia
Language English
Website frankie.com.au
ISSN 1449-7794

frankie magazine is a bi-monthly Australian magazine, featuring music, art, fashion, photography, craft and other cultural content. In 2012, frankie magazine was awarded Australian Magazine Of The Year at the Australian Magazine Awards, as well as winning out over both Vogue and Harper's Bazaar for the Australian Fashion Magazine Of The Year.[2]

frankie magazine was launched in October 2004 by editor Louise Bannister and creative director Lara Burke. In early 2008, Bannister was replaced by Jo Walker as editor, with Bannister becoming publisher.

frankie magazine is owned and published by niche publisher Morrison Media, and makes up "frankiepress" along with its men's publication,Smith Journal.[3]

Readership

The magazine's audience has grown gigantically since its inception, and is now estimated to be 286,000 globally. Despite the Global Financial Crisis which saw Australian magazine sales drop 3%,[4] frankie magazine's circulation rose by 31.60% in 2009. This made frankie magazine the fastest growing magazine in Australia.[5] They continued this trend in 2010, with circulation rising another 43.20%, according to the Australian Bureau of Circulation's January–June 2010 audit figures. This was the second year in a row that they had the highest growth out of all Australian magazines.[6] In comparison, Harper's Bazaar had an increase of 9.04% over the same time period.

frankie magazine is also hot in the social media scene, controlling the largest social media presence in Australian publishing, with over 175,000 Facebook fans,[7] and 55,000 Twitter followers.[8]

Content

frankie magazine covers a range of cultural topics that concern the 20-35 year old age bracket. Their content features DIY and vintage culture as well as music, art, fashion, photography, craft, humour, hipster culture, illustration and design. ABC's 7:30 Report described frankie magazine as being between "quite edgy" and "quite daggy", having a strong emphasis on strong, curious stories instead of diets and celebrity culture, supporting emerging artists, musicians, entrepreneurs and designers and preferring to profile up-and-coming hipsters rather than existing ones.[9]

It has many well known senior contributors, including broadcaster and writer Marieke Hardy, and author Benjamin Law.

Other publications

In addition to their magazine and website, frankie magazine has also published a series of books through their imprint, frankiepress These are two recipe books, "Afternoon Tea" and "Sweet Treats", an anthology of frankie magazine photography called "Photo Album", a book on creative and collaborative areas called "Spaces", and their "Gift Paper Book".[10]

frankie magazine also brings out a calendar and a diary annually, which have both sold out every year to date.

In 2011 frankie magazine launched a quarterly bambino publication for men, titled Smith Journal.[11]

Staff

References

  1. ↑ http://www.frankie.com.au/media-kit
  2. ↑ http://www.adnews.com.au/awards/australian-magazine-awards
  3. ↑ http://www.frankiepress.com.au
  4. ↑ http://www.theage.com.au/national/forget-celebrity-goss-this-mag-plays-it-smart-and-cool-20100220-omrv.html
  5. ↑ http://www.abc.net.au/news/stories/2010/06/09/2922264.htm?
  6. ↑ http://mumbrella.com.au/abcs-masterchef-magazine-hits-the-big-time-while-rise-of-frankie-continues-31473
  7. ↑ https://www.facebook.com/pages/Frankie-Magazine
  8. ↑ https://www.twitter.com/frankiemagazine
  9. ↑ http://www.abc.net.au/7.30/content/2010/s2921938.htm
  10. ↑ http://www.frankiepress.com.au/shop
  11. ↑ http://www.theage.com.au/national/size-doesnt-matter-in-a-shrinking-market-mens-magazines-try-new-models-to-stay-on-top-20110813-1is6i.html

External links