Frank H. Fleer

Frank Henry Fleer (c. 1856 – November 1, 1921) was an American confectioner whose Fleer corporation developed the first bubble gum from his earlier attempts.

Fleer was originally founded by Frank H. Fleer in 1913 as a gum manufacturer. Fleer's original formulation, called Blibber-Blubber, was never marketed to the public. It was not until 1928 that Walter Diemer was able to refine the formulation and market it as Dubble Bubble. He died, aged 65, of a stroke in 1921.^[1]

Fleer's company also went on to be innovators in the baseball card business, adding trading cards in 1923.^[2]

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