Fractal Analytics
Incorporated | |
Industry | Analytics, Predictive Analytics |
Founded | 2000 |
Headquarters |
United States Locations: United Kingdom, Singapore, India, UAE, Canada, Italy |
Products | Customer Genomics , Concordia, Cascade |
Services | Customer lifecycle management analytics, Price optimization, Marketing mix management, Multi-channel attribution, Risk analytics, Supply chain analytics |
Revenue | Confidential |
Number of employees | about 700 |
Website | Fractal Analytics |
Fractal Analytics is a global provider of predictive analytics and decision sciences, helping companies: (a) Understand, predict and shape consumer behavior through advanced analytics; (b) Improve effectiveness of marketing, pricing and supply chain management; (c) Harmonize data, tell visual stories and forecast business performance. Fractal serves Consumer Packaged Goods, Financial Services, Insurance, Retail, Technology, Life Science and Telecommunication industries.
History
Fractal Analytics was co-founded by R K Reddy, Pradeep, Nirmal, Srikanth and Pranay who met at the Indian Institute of Management (IIM) Ahmedabad, India in the year 2000. Two of the co-founders R K and Pradeep left Fractal in 2007 and Nirmal left in 2009. Today it is being run by Srikanth and Pranay.
Business lines
Fractal Analytics serves Fortune 500 companies in CPG, Financial Services, Insurance, Retail, Technology, Life Sciences and Telecommunication industries.
Solutions
Fractal Analytics offerings are divided into five key solutions:
- Customer Insights and Analytics, featuring Customer Genomics for personalized targeting
- Pricing Analytics, featuring Pincer for insurance price optimization
- Marketing Analytics for more effective marketing mix, media and promotions management
- Forecasting and Business Intelligence, featuring Concordia data harmonization that creates clean, organized and consistent data as inputs into visual storytelling dashboards and predictive models
- Global Analytics Partnership (support in-house centralized analytics team or real-time/right-time business intelligence), bringing an experienced team of data scientists, analysts and consultants to help in-house teams scale analytics, drive implementation and foster a data-driven decision culture.
Awards and Recognition
Feb 2014: 10 Most Influential Analytics Leaders in India - 2014
Oct 2013: Fractal Analytics Receives Prestigious ‘Innovation Award’ from Direct Marketing Association
Oct 2013: CIO Review's 20 Most Promising Big Data Companies
Sep 2013: Second year on INC list of fastest growing private companies
May 2013: Named as “Cool Vendor in Analytics” by Gartner
March 2013: Featured in OVUM’s “On the Radar” report
Feb 2013: Featured in Wikibon’s report “Worldwide Big DataRevenue by Vendor 2012"
Jun 2012: Featured among the Big Data pure-play vendors for 2011 by Wikibon
2009: Listed as top 20 KOP by Black Book of Outsourcing
External links
- Fractal Analytics website
- Fractal Analytics Insights Blog
- Predictive Analytics Network - LinkedIn Group
References
- Finding right data to make quick decisions
- 10 Most Influential Analytics Leaders in India - 2014
- Smart Money: Venture Capital for Analytics 2013
- Analytics is booming in Bangalore. Ready for a date with data?
- Why Most Marketers Will Fail In The Era Of Big Data
- Making Sense of the Analytics Bandwagon
- NASSCOM Invites Natwar Mall to Join 'The Data Scientist' Debate
- Analytics Poised to Disrupt Entire Insurance Value Chain
- TimesJobs Making freshers job ready
- Get a Glimpse | Big Data analysts
- CFO India Magazine: Big Data & Analytics
- Fractal Analytics Second Year on INC List of Fastest Growing Private Companies
- Predictive Analytics: Bringing Price Elasticity Concepts to P/C Insurance
- Global Data Analytics Outsourcing Marketing 2012-2016
- [FractalAnalytics names “Cool Vendor in Analytics” by Gartner]
- DecisionStats interviewed Pranay Agrawal, Co-founder Fractal Analytics
- 10 Boutique Analytics Firms in India You Wish You Worked For
- BigData Vendor Revenue and Market Forecast 2012-2017
- Pure-playanalytics segment weathers 2008 slowdown; check out key Indian data analyticsfirms
- Inc.Ranks Fractal Analytics #114 among the Fastest Growing Private Companies inBusiness Products and Services
- FractalAnalytics announces departure of Nirmal Palaparthi
- Assortments,Stores to Shrink as Urban Populations Grow
- InformationBuilders Partners With Fractal Analytics to Build Custom Predictive Models forWebFOCUS RStat
- WalterMenezes, former head of HSBC Cards & Auto Finance, USA joins the AdvisoryBoard at Fractal Analytics
- Expertswho mine nuggets of data - Financial Times
- CEOSrikanth Velamakanni’s interview at Thinkingstreet.com on Fractal Analytics and the future of business analytics in India
- Fractalranked as the Top KPO company by the Black Book of Outsourcing
- BlackBook of Outsourcing recognizes Fractal Analytics as a top KPO globally for thesecond successive year