Fractal Analytics

Fractal Analytics
Incorporated
Industry Analytics, Predictive Analytics
Founded 2000
Headquarters United States
Locations: United Kingdom, Singapore, India, UAE, Canada, Italy
Products Customer Genomics , Concordia, Cascade
Services Customer lifecycle management analytics, Price optimization, Marketing mix management, Multi-channel attribution, Risk analytics, Supply chain analytics
Revenue Confidential
Number of employees
about 700
Website Fractal Analytics

Fractal Analytics is a global provider of predictive analytics and decision sciences, helping companies: (a) Understand, predict and shape consumer behavior through advanced analytics; (b) Improve effectiveness of marketing, pricing and supply chain management; (c) Harmonize data, tell visual stories and forecast business performance. Fractal serves Consumer Packaged Goods, Financial Services, Insurance, Retail, Technology, Life Science and Telecommunication industries.

History

Fractal Analytics was co-founded by R K Reddy, Pradeep, Nirmal, Srikanth and Pranay who met at the Indian Institute of Management (IIM) Ahmedabad, India in the year 2000. Two of the co-founders R K and Pradeep left Fractal in 2007 and Nirmal left in 2009. Today it is being run by Srikanth and Pranay.

Business lines

Fractal Analytics serves Fortune 500 companies in CPG, Financial Services, Insurance, Retail, Technology, Life Sciences and Telecommunication industries.

Solutions

Fractal Analytics offerings are divided into five key solutions:

Awards and Recognition

Feb 2014: 10 Most Influential Analytics Leaders in India - 2014

Oct 2013: Fractal Analytics Receives Prestigious ‘Innovation Award’ from Direct Marketing Association

Oct 2013: CIO Review's 20 Most Promising Big Data Companies

Sep 2013: Second year on INC list of fastest growing private companies

May 2013: Named as “Cool Vendor in Analytics” by Gartner

March 2013: Featured in OVUM’s “On the Radar” report

Feb 2013: Featured in Wikibon’s report “Worldwide Big DataRevenue by Vendor 2012"

Sep 2012: Valuenotes research ranks Fractal Analytics #2among top 5 service providers in the analytics segment in 2011

Sep 2012: Inc 5000 features Fractal Analytics #114 among thefastest growing private companies in Business products and services

Jun 2012: Featured among the Big Data pure-play vendors for 2011 by Wikibon

2011: HFS Research highlights Fractal Analytics as emergingcontender in high-end analytics – Where offshore analytics is heading in 2011

2009: Listed as top 20 KOP by Black Book of Outsourcing

External links

References