Focus Multimedia

Focus Multimedia
Private
Industry Software
Founded 1995
Headquarters Staffordshire, England
Number of employees
 25
Website www.focusmm.co.uk

Focus Multimedia was founded in 1995 in England by Craig Johnson and Lawrence Reeves. It is a consumer software publisher that mostly distributes its products in the UK and Ireland, but also exports to English-speaking countries worldwide.[1]

The headquarters of Focus Multimedia is based in the Staffordshire town of Rugeley, England. The company publishes around 400 PC software titles.[2]

Focus does not develop its own software in-house but instead licenses software from other companies including Ubisoft, THQ, LEGO, Mindscape, BitDefender and Encyclopædia Britannica.[3]

Focus Multimedia specialises in republishing full price software titles at a new impulse price, typically below £10. It is well known in the UK for publishing the Driving Test Success range of learner driver software which has sold over 3.3 million units. Over 25.5 million units of Focus software have been sold since the company's inception.[4]

In 2007 Focus Multimedia began publishing casual games. A UK licensing deal was struck with PopCap Games, developer of the Bejeweled match 3 game.[5]

In 2009 Focus announced a UK licensing deal with another casual games studio, Big Fish Games, the developer of Mystery Case Files.[6]

In 2010 Focus announced an expansion into the full price games market thanks to a new multi-title publishing deal with Russia’s leading publisher, 1C Company. The first title to be released was King's Bounty: Armored Princess, in March 2010.[7]

In a marked departure from its previously published products, in December 2010 Focus launched its first mobile Apps for the iPhone, iPod touch and iPad; Theory Test - Driving Test Success and Hazard Perception - Driving Test Success.[8]

Craig Johnson revealed in a 2011 interview that Focus is planning to add a new range of mobile device and smartphone accessories to its portfolio.[9]

In November 2012 the company launched Bundle Stars, a series of collections ("bundles") of digital creations that are sold and distributed online. Each bundle is made available for a limited time period and includes a set number of digital games for a fixed price. Typically the games are redeemable through the Steam (software) platform.

Notes and references

  1. ↑ Company corporate site, checked on April 14th 2009
  2. ↑ Company corporate site, checked on April 14th 2009
  3. ↑ Company corporate site, checked on April 14th 2009
  4. ↑ Company brochure, checked on November 3rd 2010
  5. ↑ Neil Long (2007-12-05). "PopCap To Focus on UK Retail". MCV. Retrieved 2009-04-14.
  6. ↑ Tim Ingham (2009-02-23). "Focus Multimedia signs with Big Fish Games". casualgaming.biz. Retrieved 2009-04-14.
  7. ↑ Christopher Dring (2010-03-05). "Focus Multimedia/1C Company Deal". MCVuk.com. Retrieved 2010-03-05.
  8. ↑ Focus Multimedia (2010-12-03). "Driving Test Success Now Available in the App Store". Retrieved 2010-12-09.
  9. ↑ Matt Grainger (2011-06-21). "Interview: Focus to move in to mobile accessories". PCR. Retrieved 2011-08-17.

External links