Ferns N Petals
Private company | |
Industry | Florist |
Founded | 1994 |
Founder | Vikaas Gutgutia |
Headquarters | New Delhi, India |
Number of locations | 50 cities |
Area served | India |
Key people |
Vikaas Gutgutia (Founder) Pawan Gadia ( CEO ) Meeta Gutgutia ( Director) |
Products | Flowers, cakes, gifts and chocolates |
Revenue | 1.45 billion (US$23 million) (2012)[1] |
Profit | 120 million (US$1.9 million) (2012)[1] |
Website |
www |
Ferns N Petals (FNP) is a flower and gifts retailer in India, started by Vikaas Gutgutia in 1994. Today the brand owns 160 outlets in 61 cities nationwide and delivers to more than 150 countries. FNP is the single largest organized flower retailer in India and is also one of the largest among flower retailers in the world. Ferns N Petals Group comprises FNP Retail & Franchising, FNP E-commerce, FNP Weddings & Events, Floral Touch, FNP Select, Luxury Weddings, FNP Floral Design School, GiftsbyMeeta & Flagship store. Customers use it for buying flowers for occasions, floral décor for weddings, parties or for sending flowers to others.[2]
History
Vikaas had gained some experience in the flower business having helped out his florist Uncle in Kolkatta during his early days. When he sent flowers to his girlfriend in 1994, the florist did a poor job and Vikas believed he could do better. He opened his first shop in Delhi South extension. It took FNP 9 years before it finally broke even at 2003.[3]
Retail Categories
Though originally a flower retailer, it has also expanded into the E-commerce sector with various online Ventures such as FNPcakes[4]
PropShop store
The company launched a new business vertical called the Propshop store, which primarily deals in Wedding gifts, on 3 September 2013.[5]
References
- ↑ 1.0 1.1 "Ferns N Petals Aims to Go Global". Forbes India. Retrieved 10 November 2013.
- ↑ http://www.fnp.com/flowers/faces/jsp/static.jsp?articleid=607#.UYyL4LWl6M8
- ↑ http://articles.economictimes.indiatimes.com/2012-08-10/news/33137607_1_flower-shop-ferns-n-petals-vikaas-gutgutia
- ↑ http://forbesindia.com/article/work-in-progress/ferns-n-petals-aims-to-go-global/36113/1
- ↑ http://www.firstpost.com/fwire/ferns-n-petals-unveils-fnp-propshop-1080385.html